By The Beauty Hub  |  November 16th, 2011  |  Editors Pick,International Beauty News,News

In 1996, the BUAV established an international certification to help consumers identify products that had not been tested on animals. 15 years later, the Leaping Bunny trademark is more popular than ever and has been stamped on products made by over 400 companies and sold around the world.

The Leaping Bunny trademark symbolises the BUAV’s international certification which is the gold standard for cosmetics and household products not tested on animals. Only companies certified under the Humane Standards submit to regular thorough audits to ensure products and ingredients are free from animal testing.

Finding non-animal tested products is now easier than ever – in the UK, over 120 producers of cosmetics and household products are certified, ranging from independent producers to supermarket giants, including: Dermalogica, Neal’s Yard Remedies, Liz Earle, Urban Decay, Melvita, Bulldog Natural Skincare, The Cooperative, Superdrug, Argos, Marks & Spencer and Sainsbury’s.

Look out for the Leaping Bunny trademark when shopping or visit www.GoCrueltyFree.org where you can order a Little Book of Cruelty Free, and search the BUAV’s list of products from over 400 BUAV certified companies and brands which are already free from animal testing.

Michelle Thew, Chief Executive of the BUAV spoke of her pride in the certification: “I am immensely proud of the BUAV’s work during the last 15 years to establish a global certification which enables consumers to make an informed choice when looking for products which aren’t tested on animals. During that time the Leaping Bunny has gone from strength to strength, giving consumers the choice of hundreds of certified companies worldwide.”

“There is absolutely no need to inflict suffering on animals for cosmetic, personal care and household products. By committing to use only products approved with the Leaping Bunny mark, consumers are helping to send a strong message to companies – that not testing on animals is best for business as well as ethics. Next year we hope to harness that same public will and finally end animal testing for new cosmetics sold in Europe with our petition at www.NoCruelCosmetics.org.”


The certification is managed in each region by a coalition of animal organisations – in the UK the scheme is managed by the BUAV, in Europe by the European Coalition to End Animal Experiments, and in the USA and Canada by the Coalition for Consumer Information on Cosmetics.
Companies certified under the Humane Standards adopt a ‘fixed cut-off date’ after which no ingredients in their products can be tested on animals by the company or its suppliers. The companies are then regularly audited by an independent party to authenticate their continued use of the Leaping Bunny. This robust process ensures that neither the product nor crucially, any of its ingredients have been tested on animals at any stage of the manufacturing cycle since a company’s fixed cut-off date.

For further information, images and quotes, please contact BUAV’s press office: fleur.dawes@buav.org

+44 (0) 7850 510 955
+44 (0) 207 619 6978

BUAV is a widely respected international authority on animal testing issues and is frequently called upon by governments, media, corporations and official bodies for its advice and expert opinion. BUAV has been campaigning for over 100 years for a world where nobody wants or believes we need to experiment on animals.