DOWNTOWN THE NEW FRAGRANCE FROM CALVIN KLEIN
By The Beauty Hub | September 16th, 2013 | Brands,News
Downtown Calvin Klein is a new floral, woody fragrance for her which opens with bright top notes of Italian cedrat, bergamot and Tunisian neroli. The middle notes are a contrast of pink peppercorn dusted over violet leaf and gardenia petals enhances the feminine sophistication. A dry down of Texan cedarwood with touches of incense, vetiver and warm velvet musk’s leaves an unmistakable, confident and sensual attitude.
Downtown Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge.
The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the Downtown Calvin Klein woman.
Actress Rooney Mara, the face of the fragrance tells the story of a young woman living in her own world, breaking away from the expected set in New York City.
The advertising campaign brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman.
Downtown Calvin Klein is available in stores from October 2013.
Price: AED365 for 90ml.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.