NEW WRINKLE RELAXING COMPLEX FROM OLAY

By The Beauty Hub  |  September 19th, 2013  |  Brands,News


Olay have announced the launch of their latest addition to the award-winning Regenerist Boutique, Olay Regenerist Wrinkle Relaxing Complex which reduces the appearance of fine lines and wrinkles in 14 days.

The Wrinkle Relaxing Complex’s formula contains BioPeptide+ Amino Peptide Complex for anti-ageing benefits, plus intense skin moisturisers for suppleness. Together, these smooth skin’s surface, relax the appearance of wrinkles and reduce the appearance of fine lines and wrinkles.  The addition of Palmitoyl peptides and Vitamin B3 can help to strengthen skin’s uppermost layer, the stratum corneum, to help retain skin’s moisture.

Studies show that after 14 days of twice daily use, Olay Regenerist Wrinkle Relaxing Complex helped to reduce the appearance of fine lines versus baseline, with a 20% reduction in the volume of fine lines. Measurements were taken with no product on the face, indicating long term improvement in the appearance of lines.

Within 10 minutes of the first application you can see the incredible effects of this revolutionary wrinkle-fighter, which combines advanced light manipulation technology and a chronic anti-wrinkle complex with intense hydrators to smooth the skin’s surface and relax the appearance of wrinkles instantly. The formula is suitable for daily use, which results in reducing the appearance of wrinkles, and guarantees a long term, firmer look.

Dr Dina Sabih, Olay Dermatologist and Ambassador, spoke of the instant benefits that Olay Regenerist Wrinkle Relaxing Complex offers. “With instant results in just 10 minutes and long-term benefits that every woman wants achieved in just 14 days, Olay Regenerist Wrinkle Relaxing Complex means that you don’t have to wait a long time for smooth, hydrated skin. Today’s expression lines can turn into tomorrow’s wrinkles, and as dry skin can more than double the speed at which wrinkles form, it’s important to ensure skin is properly moisturized and kept supple. With Olay Regenerist Wrinkle Relaxing Complex, Olay is reinventing wrinkle care so that we can enjoy the skin we deserve, today.”

The Olay Regenerist Wrinkle Relaxing Complex formula contains:

  • Optical micro-fillers – a propriety blend of three different sizes of optical powders that smooth skin to diminish the appearance of wrinkles in an instant (Patent filed);
  • Vitamin B3 (Niacinamide), Pro-Vitamin B5 (panthenol), and Vitamin E – together, these fortify, condition and protect the stratum corneum, the skin’s moisture barrier, to help it retain natural moisture;
  • Pal-KTTKS – Regenerist’s signature anti-ageing palmitoyl-peptide, which can help to strengthen the skin’s stratum corneum to help retain moisture;
  • BioPeptide – Peptamide Y6; shown to increase facial skin’s elasticity;
  • Glycerin and propylene glycol – powerful humectants to deeply hydrate the skin’s surface.

Together, these smooth and hydrate the skin’s surface, relaxing the appearance of wrinkles in an instant, and reducing the appearance of fine lines and wrinkles in 14 days.

Olay Regenerist Wrinkle Relaxing Complex is available at leading retailers.

Price: AED89.25.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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