POND'S LAUNCHES BB CREAM
By The Beauty Hub | September 8th, 2013 | Brands,News
Pond’s has launched the latest addition to their skincare range with the Pond’s Flawless White Whitening Expert BB+ Cream SPF 30 PA++, which provides natural coverage suitable for various skin tones.
This is also the first time Pond’s developed a BB+ Cream in two different variants, exclusively formulated with the latest dual technology to address the different face care needs of women in the region, Pond’s Flawless White Whitening Expert BB+ Cream SPF30 PA++ and Pond’s Age Miracle Anti-ageing Expert BB Cream SPF30 PA++.
“We know from years of research that products should be formulated to match different skincare concerns, that is why we developed two BB Cream variants to meet our consumers face care needs. The exceptional results from our consumer tests is also testament to the superior dual technology of our BB+ cream range, which improves the overall appearance of their skin over time,” says Marwan Yassin, Marketing Director for Unilever NAME.
Clinically proven to lighten skin tone and reduce dark spots in seven days, the GenActiv™ formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and Super Optics.
- Vitamin B3 – helps reduce and control melanin production.
- Vitamin E – a potent fat soluble anti-oxidant to neutralize the harmful effects of free radicals which can trigger melanin production which leads to darker skin.
- Allantoin – recognized as an anti-inflammatory by US FDA found in the comfrey plant and helps to reduce processes that can lead to increased pigmentation.
- Super Optics – a breakthrough technology which works on the skin’s surface to instantly improve skin texture and brighten skin tone by reducing blemishes, wrinkles, fine lines as well as boost skin radiance.
- Advanced Superior Sunscreen Protection SPF 30 PA++ – helps protect against skin tanning and photo ageing.
Pond’s BB+ Cream also completes the daily Pond’s face care regime with its instant natural coverage and advanced sunscreen protection, in addition to superior skin brightening benefits. For best results, Pond’s BB+ Cream should be applied after cleansing with Pond’s Facial Wash and moisturising with Pond’s Day Cream. Providing multi-targeted coverage that lasts throughout the day, Pond’s BB+ Cream is the perfect compliment to the Pond’s daily face care regime.
Pond’s BB+ Cream is now available in all major supermarkets starting from AED30.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.