NEW PRO SERIES FROM WELLA

By The Beauty Hub  |  October 6th, 2013  |  Brands,News


Wella launched its first at home salon-inspired hair care and styling line at the Rixos Hotel in Dubai last week, where the ‘Queen of Stage’ Myriam Fares and celebrity stylist, Tony El Mendelek were announced as Well Pro Series Brand Ambassadors.

Pro Series is a salon-inspired collection that offers a full range of products to deliver salon results at home. The line-up consists of shampoos, conditioners, intensive treatments, combing creams and styling products, helping you to achieve wearable trend looks at home.

To comment on the news, Myriam said: “I’m thrilled to be taking on the role of representing 130 years of Wella expertise, and inspiring Arab women to feel like a star that has just stepped out of a salon every day, from the comfort of their own homes.”

The brand selected none other than renowned celebrity stylist, Tony El Mendelek to represent its Pro Series collection. It is well-known that the Wella house trains over one million hairdressers every year, and being the number one salon brand in Europe, it has maintained great partnerships with hairstylists across the world.

“In my line of work, I’ve always sought to encourage women to take care of their hair at home as much as they would take care of it at the salon. What better way to do that than to join efforts with Wella Pro Series? To me, this new product comes at the right time to cater for the needs of every Arab woman.”

Wella Pro Series shampoo, conditioner and treatments are available in five collections:

  1. Wella Pro Series Frizz Control Collection provides a smoother hair feel and an anti-frizz effect, even in high humidity.
  2. Wella Pro Series Repair Collection helps repair damage and protects hair against the daily stress of combing, while significantly reducing future breakage. It leaves hair smooth and easy to comb and de-tangle.
  3. Wella Pro Series Colour Collection protects coloured hair against breakage from combing and styling.
  4. Wella Pro Series Shine Collection provides radiant, shiny hair.
  5. Wella Pro Series Moisture Collection protects hair’s moisture balance, helping to deliver healthy-looking shine and reduced frizz. It leaves hair smooth and easy to comb and de-tangle.

The new Wella Pro Series collections are available at retail shops nationwide.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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