URBAN INSPIRED NAILS FOR OPI'S FALL/WINTER COLLECTION

By The Beauty Hub  |  October 2nd, 2013  |  Brands,News


OPI’s Fall/Winter 2013 collection ‘San Francisco’, mixes street chic style with West Coast flair that features a new colour palette inspired by some of the city’s most iconic elements, Chinatown, the Golden Gate bridge and the Embarcadero.

This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and grey. The Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat.

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colours ranging from moody greys and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colours to complement the season’s fashion.”

The San Francisco Fall/Winter 2013 collection is available at OPI counters in the UAE.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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