By The Beauty Hub  |  December 9th, 2013  |  Company News,News

We know that a significant portion of sun exposure occurs early in life, before the age of 18. And yet it is during childhood that the consequences of excessive sun exposure or a lack of sun protection can have irreversible effects on health. This is why Lancaster has incorporated its very latest technological advances into two essential products for children.

In 2013, Lancaster introduces its Wet Skin Application, offering textures that can be applied to wet skin and are invisible after application. This innovation is included in a mist for the body and a non-sticky, milky cream for the face. Quick and easy to apply, children will love them and they’ll also make life easier for mum!

The Sun for Kids range integrates the most high-performance UVA and UVB sunscreens, bolstered by powerful infra-red technology. Enriched with Pro-vitamin B5 (Panthenol) – an active ingredient well known in paediatrics for its soothing properties, the formula also contains moisturising agents such as glycerol, and babassu oil.

Water and sand-resistant, and formulated to meet the needs of children this new line at the cutting edge of Lancaster innovation, shields children’s fragile skin against damaging sun rays better than ever before, for optimal protection.

The invisible mist is rich in UVA and UVB filters, the mist also contains Lancaster’s unique Infrared Technology. Enhanced with the Wet Skin Application innovation, this specific formula “rids” water from the skin’s surface and allows for the optimal distribution of sunscreens. It takes only a few seconds to apply and doesn’t leave a trace. It is simply sprayed onto the body – even when skin is wet – to coat the skin with a highly protective and refreshing mist.

An intelligent cream that is water and sweat resistant, it can be directly applied on wet skin. This performance, made possible thanks to the Wet Skin Application innovation, is linked to the cream’s original texture that creates an affinity with the skin, making it easy to apply in any situation.

From the moment it touches dry skin, its white texture is transformed, leaving no white traces – something both young children and teenagers should love. Also designed to fight UVA, UVB and infrared radiation, Sun for Kids Cream is anti-sand and does not sting the eyes. This milky texture, with its fruity scent, is applied to the face and body to provide maximum comfort and protection.