POP STAR KATY PERRY LAUNCHES HER THIRD FRAGRANCE KILLER QUEEN
By The Beauty Hub | December 4th, 2013 | Brands,Editors Pick,News
Katy Perry has launched her third fragrance Killer Queen, a charmingly playful rich textured floral scent fit for royalty.
Named after the song written by Freddy Mercury, the new fragrance has been created by Laurent Le Guernec of IFF, and captures Katy Perry’s rebellious spirit.
“When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” says Katy.
Killer Queen starts off with top notes of wild berry, dark plum and bergamot, followed by the soft and graceful heart of red velvet flower, natural jasmine sambac and rainbow plumeria and ends off with cashmeran, natural patchouli heart and liquid praline.
Inspired by a queen’s scepter, the distinct jewel-shaped bottle in shades of royal red and gold portrays sexy sophistication and lawless luxury. The faceted bottle rests languorously on its side, like a loose, precious gem fit for a Queen. The regality of the bottle is enhanced with a rich gold crown showcasing a custom crest capturing Katy Perry’s playful essence—regal cats, a music clef, hearts and dagger.
“Artistic, creative and a consummate professional, Katy Perry has been an amazing partner to Coty,” says Steve Mormoris, Coty Senior Vice President of Global Marketing. “Together with director Jonas Akerlund and photographer Tim Walker, Katy Perry helped us to create an incredible film and iconic visuals that will launch this fall when Killer Queen hits stores all over the world. We are thrilled to bring to consumers such an innovative campaign and fragrance.”
Killer Queen by celebrity artist Katy Perry is available in stores now.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.