MAX FACTOR RE-LAUNCHES THE CRèME PUFF
By The Beauty Hub | January 6th, 2014 | Company News,News
Max Factor’s Crème Puff, the classic all-in-one compact powder for any occasion was re-launched to mark the product’s 60th anniversary.
Known as Hollywood’s best kept secret, the Crème Puff is a medium to high coverage powder which promises perfectly even, instantly radiant skin. The product’s revolutionary formula boasts remarkable light-reflecting particles that create a soft, subtle glow and hide imperfections for an even, luminous finish. A multi-tasker, it can be used over moisturiser, foundation or as an all-in-one make-up item.
A visionary make-up artist, wig maker and inventor, Mr. Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. It was, in fact, Max Factor himself who coined the term ‘make-up.’ As film progressed into colour, women wanted to emulate the gorgeous beauty of Hollywood’s screen sirens.
Crème Puff was invented by Mr. Max Factor’s son, famed Hollywood beauty authority Max Factor Junior in 1953. An ultimate glamour product in the fifties, Max Factor Junior encouraged women to take their Crème Puff with them in their evening purse, ready for an evening of dancing and dining. “If your make-up starts to wilt during a long evening of dancing and dining, you can easily restore its freshness with an emergency top up,” said Max Factor Junior.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.