PICTURE POLISH LAUNCHES IN THE MIDDLE EAST
By The Beauty Hub | February 10th, 2014 | Brands,News
Quirky Australian nail polish brand, piCture pOlish, is now available for the first time in the Middle East, launching exclusively at Bloomingdale’s Dubai last week.
Designed as a memento, a gift that would capture a special occasion, piCture pOlish is a way to re-live those vibrant, bright moments right at your fingertips! Every piCture pOlish shade is created to tell a story and can be found in a variety of shades which include crème, mesh, holographic and unique collaborations. The collaboration series is a collection of shades created in conjunction with popular nail art bloggers, with each blogger having their own personalized shade just for them.
piCture pOlish is a celebration of colour formulated by two Australian sisters, Jules and Megs. The brand has no artificial fragrances or flavours, does not test on animals and it is free from toluene, DBP and formaldehyde so it does not damage nails.
“The nail polish market has grown rapidly over the last few years and shows no signs of slowing down as women we are always looking for ways to indulge ourselves without breaking the bank! With so many new nail polish brands on the market we were looking for something unique, creative, and amazing quality. Hence, we recently partnered with piCture pOlish for the Middle East region as it is an exciting new brand that is different to anything else out there,” says Catherine Collins, Director of Emerging Beauty Brands, piCture pOlish’s Middle East distributor.
piCture pOlish is available exclusively at Bloomindale’s Dubai.
Price: Between AED55 – AED65.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.