By The Beauty Hub  |  February 12th, 2014  |  Company News,News

This season, Max Factor is challenging Glam Rebels the world over to play and create limitless high-impact looks to ensure they get noticed. Girls, prepare for instant mega volume lashes, techno-bright and taupe eye shades for a fierce look to boost that trendy new outfit. Max Factor Wild will equip you with the creative tools to dial up the drama, paint up your lids, and simply set your own signature IT trends – instantly.

Samira Olfat, Max Factor Regional Make-up Artist, comments, “This season is all about extreme, vibrant expressions of colour and the eyes are the perfect canvas for using different textures and techniques to create something bold and unique to you. I’ve always loved experimenting with colours and discovering the next ‘hot new look’ to stay ahead of the crowd. These intense, on trend eye colours combined with the Wild Mega Volume mascara in Max Factor’s new Wild collection are ideal to play and achieve extreme new eye looks no matter what your skill level. Simply show off your attitude!”

The Wild Collection

Max Factor’s New Wild Mega Volume Mascara

Go over the top and build mega volume instantly for an extreme lash look using Max Factor’s new Wild Mega Volume Mascara: it’s set to take your lash look to a whole new level! This new mascara innovation from Max Factor instantly blackens and plumps up the look of every lash thanks to its fearless Amplifier brush. It features hollow, soft bristle fibres that load the formula onto the brush and its hour-glass design is specifically created with a waist of shorter bristles to hold the formula, allowing it to be deposited onto the lash base instantly, for super quick volume building. The rounded tip has been engineered with longer bristles, serving as a defining zone – so volume is stretched up and out from root to tip, for a fiercely amplified effect. The result is up to 3x more volume* for high-impact, high-drama

Max Factor New Wild Shadow Pots
It’s not a high impact look without major explosions of high pigment and on-trend colour; Max Factor new Wild Shadow Pots are set to add a fierce flash of colour to your lids. Featuring shots of high energy hues packed into little pots of bold, vibrant powder, the palette perfectly encapsulates the techno-bright and taupe moods of the Hyper Tropicality trend. Apply one shade on its own for immediate colour intensity in one application or blend two or more together for a high voltage, vibrant eye look that’s sure to get you noticed. Alternatively, ultimate Glam Rebels can intensify their look even further by using a wet eye brush to apply the shadow and achieve greater colour saturation that won’t fade.

Max Factor New Wild Shadow Pencils
The final instalment of the colourful new Wild line-up is Max Factor’s New Shadow Pencils; available in a variety of irresistible, blendable shades. Featuring two professional make-up tools in one, these colour-rich gel pencils are perfect for girls who like to unleash their wild side; use as eyeliner to add a simple flash of colour to the waterline in one single stroke, or as an eye shadow to unleash your fierce creativity. Just smudge as desired for an amplified smoky eye effect. Whatever your choice, they deliver a graphic, hot-to-trot eye look instantly.

Max Factor Global Creative Director, Pat McGrath: “Girls these days are truly excited by colour as they have no fear. It’s all about playing and having fun!”

Max Factor’s Wild Mega Volume Mascara, Wild Shadow Pots and Wild Shadow Pencils are now available across the region.