By The Beauty Hub  |  March 9th, 2014  |  Editors Pick,News,People and Appointments

Azzaro fragrances has chosen American actor and producer Ian Somerhalder as the new face of Azzaro Pour Homme.

With natural magnetism, charismatic looks, devastating charm and a hypnotic gaze, Ian Somerhalder naturally fits the Azzaro Pour Homme DNA, and succeeds the singer Enrique Iglesias. He has attracted millions of fans around the world, as the lead character in the internationally successful TV series “The Vampire Diaries”, a handsome male vampire who finds fulfilment in his thirst for seduction.

Followed by 3.6 million fans on Facebook and totalling over 3.5 million hits on Google, this American actor, model and producer enjoys established international fame. Environmentally conscious, he created the Ian Somerhalder Foundation in 2010 to inform and educate people about environmentally-friendly actions. He strives to raise awareness on the environment, animal rights and clean energy sources.

Somerhalder is now lending his image to a fragrance that, as well as resembling him in terms of temperament – a first for a great men’s classic! The fragrance is now refillable and therefore more environmentally-friendly.

“I think that when a man wears fragrance, he instinctively knows that this is above all for the benefit of others. The intention of seduction is always there,” said Ian Somerhalder.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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