PREMIUM ESSENTIAL A NEW LUXURY SKINCARE RANGE BY HERBLINE ESSENTIALS
By The Beauty Hub | March 11th, 2014 | Company News,News
Herbline Essentials, the all-natural, home grown beauty brand, has just expanded its offering with the launch of Premium Essentials, a new luxury skincare line that complements it’s existing skin, body and hair care products.
Premium Essentials will launch with two initial products featuring advanced anti-ageing creams packed with vitamins and essential oils formulated for a truly luxurious feel on the skin and visible long lasting results.
The Intensive Age Defense Cream is a rich luxurious cream that works by stimulating the skin cells in the body, creating a natural peptide to repair and rebuild collagen. The natural peptide is created through the mix of essential oils from mint, grape seed, sunflower and orange coupled with vitamin C and coconut powder. It also contains derivatives of olive oil containing four major antioxidants, allowing it to work as a cleanser, moisturiser and protector of skin. Among these antioxidants are vitamin A and vitamin E promoting anti-ageing benefits by restoring skin elasticity.
The AHA Cream works as an light exfoliator to help break the bonds that hold dry and damaged cells together leading to healthy and fresh skin. It helps even out skin pigmentation, removes top layers of dead skin cells to defeat dull looking skin. Simultaneously it increases the elasticity and the thickness of the deep layers of the skin to help plump out wrinkles, fine lines and promote firmness. It contains active ingredients such as essentials oils from grape seeds, castor, coconut and almond blended with lactic acid, aloe vera gel, rice bran and shea butter to provide the ultimate anti-wrinkle and anti-ageing results.
“As the beauty industry evolves, women are expecting products boasting all-natural, luxurious ingredients, innovative and proven formulations, in beautiful packaging. Our mission is to provide just that: the purest, most effective, premium quality skincare through all-natural, high performance formulations. That’s why we are relentless in our search for wholesome, luxuriant and effective beauty products and that’s why we developed this new skincare category,” explained Aly Rahimtoola, Managing Director of Harmony Cosmetics and founder of Herbline Essentials.
“We believe that Premium Essentials can bridge the gap in the skincare market between the natural products women would like to use and the luxury products they crave for, and we are thrilled to introduce our new luxury range here in the Middle East, one of the most sophisticated and growing luxury markets in the world,” added Rahimtoola.
Premium Essentials will be available at all leading pharmacies in the UAE by the end of March 2014, with a roll-out across the GCC later in the year.
The Intensive Age Defense Cream – AED380.
The AHA Cream – AED342.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.