RAMóN MONEGAL LAUNCHES EXCLUSIVE SIGNATURE FRAGRANCE 'DUBAI NEXT TO ME'
By The Beauty Hub | March 18th, 2014 | Brands,News
In celebration of the arrival of Ramón Monegal’s eponymous brand in Dubai, Bloomingdale’s has introduced 8 of Monegal’s most distinguished Eau De Parfums and officially launched his exclusive signature fragrance, ‘Dubai Next to Me’, made specially for Dubai.
Having come from a long and distinguished line of perfumers in Barcelona and Spain, Ramón Monegal represents the fourth generation of the founders of the house of Myrurgia, which was the official purveyor of the Spanish Royal Family, and the most important international perfumer in Spain.
The main source of inspiration for Ramón Monegal, apart from nature, is literature —from the wealth of prose to the succinctness of poetry. He turns words into notes, phrases into chords and narratives into compositions.
In tribute to his source of inspiration and making use of the most luxurious materials, the author has designed an inkwell, lovingly referred to as l’encrier, as an iconic perfume recipient, an object of desire, a single bottle that houses all of the soul and essence of his work.
The raw materials are the leading elements that make up a perfume; it is the fundamental principle and the foundation of the olfactory language with which the author expresses himself. Nature is the source and provides the oils, essences, absolutes, concretes, resins and infusions extracted from plants from around the world. In addition, modern laboratories can isolate, reproduce and create new aromas with special molecules that perfumers use for their compositions.
After 30 years in his profession, having become a master perfumer and authentic nez, the challenge of Ramón Monegal is now to reach excellence and transfer his knowledge to the fifth generation. Perfume can only rise to the level of art when accompanied by the absolute freedom of the mind and spirit. To be able to use formulas containing necessary ingredients and proportions without being coerced by the costs or other restraining factors is the path to recovering the true and ancient craft —a path that is these days seen as the cutting edge.
Ramón Monegal recognized early on this emerging tendency towards more crafted perfumes and in 2009 began to grow his much desired project in all of its characteristics: to offer a fragrance collection of a master perfumer, to claim his own identity like the perfumers of the golden era before mass production, to have his own workshop that specializes in the mixing, maceration, production and control, and to work with absolute artistic freedom.
Monegal seeks to use the most noble and delicate essences that exist in the world, creating fragrances that induce feelings and emotions that evoke a timeless, Mediterranean passion and whose elaboration restores the natural language of the craft.
Ramón Monegal fragrances can now be found in the Beauty Department on the Ground Floor at Bloomingdale’s Dubai.
Price: AED835 for 50ml.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.