By The Beauty Hub  |  April 9th, 2014  |  Company News,News

Max Factor has launched its Ageless Elixir collection, an innovative, high performance collection of foundation and lipstick, developed for the modern woman who longs for a flawless complexion with effortless protection.

“Ageless Elixir should form the building block of any discerning woman’s make-up collection, as it covers the beauty basics. Using Max Factor’s extensive knowledge and research, the Ageless Elixir 2-in-1 Foundation and Serum gives even, smooth coverage for flawless skin, while the Colour Elixir Lipstick hydrates, smoothens and conditions lips to give a youthful, playful appearance,” said Joelle Mardinian, Max Factor Regional Creative Director. “Today’s busy woman has the right to be discerning about the products she chooses, and Max Factor’s Ageless Elixir demystifies the problem of tackling the signs of aging with minimum fuss.”

For many women, the Ageless Elixir 2-in-1 Foundation and Serum is a much welcomed solution for younger, healthy-looking and even skin. The uniquely designed foundation covers for instantly younger looking skin today, while the serum works to protect and reveal beautiful skin tomorrow. The secret to the foundation’s innovation is in the well-blended, oil-free ‘elixir’ formula, which helps to:

  • Deliver instant coverage, through specially treated pigments that reflect light and resist aggregating in fine lines. Soft focus spheres work to diffuse light across the skin and blur the edges of fine lines and wrinkles optically. Fine lines and wrinkles are filled in by the velvety texture, and age spots and skin discolouration is even covered up.
  • Improve skin tone by protecting and hydrating the skin. The serum’s moisturising skincare complex contains Glycerine, Niacinamide and N-Acetyl Glucosamine and an Anti-Oxidant package comprising of Vitamin E, Niacinamide, Allantoin, Panthenol and Green Tea. Most importantly, the serum contains SPF 15 for daily UV radiation protection, to prevent the return of further age spots.

Breathe life into dry lips with the Colour Elixir Lipstick, which has the double benefits of vibrant colour and moisturisers. The advanced formula contains a new SilkTherapy™ complex with Silk Protein, which will visibly transform your lips in just seven days for smooth, silky, gorgeous colour. Each colour is enriched with shea, avocado and aloe butters with anti-oxidant white tea – the ultimate beauty treatment for your lips. Complement the range of Colour Elixir lipstick shades with the Colour Elixir Lip Liner, each selected by Max Factor Global Creative Director, Pat McGrath.

Max Factor Ageless Elixir collection is now available at leading department stores.


  • Ageless Elixir 2-in-1 Foundation and Serum: AED94.
  • Colour Elixir Lipstick: AED54.
  • Colour Elixir Lip Liner: AED24.