By The Beauty Hub  |  April 30th, 2014  |  Company News,News

A profound understanding of the skin has allowed Vichy to discover that “behavioural ageing”, consists of 4 dimensions exerting an impact on skin quality.

For each dimension, there exists what women see on their skin, a biological reality, clinical signs and an associated behaviour.

Skin Tone
Complexion turns grey and dull which is a sign that skin does not breathe enough. The cause? Lack of water, dry air, tobacco, pollution.

Skin Contrasts
The signs are colour disorders, uneven and marked skin, pigmentation irregularities, too much or insufficient local melanin. The cause? Excess UV rays.

The signs are drawn features, a tired-looking face and dark shadows. The cause? Fatigue caused by nights that are too short and days that are long and stressful.

Skin Balance
Enlarged pores, oily and dry patches are all signs of skin that struggles to regenerate. The cause? An unbalanced diet, unsuitable, overly aggressive cosmetic routine, junk food, vitamin deficiencies, a lack of fresh food in favour of processed, poor quality food.

Keeping all this in mind, Vichy has created the Idelia Life Serum: the 1st skin idealizer for spectacular repair of skin quality. Thanks to its unique combination of two powerful skin quality correcting molecules, LR2414 + LHA (27 patents), skin quality is transformed and this transformation is visible in only 8 days. Idealia Life Serum will ensure the following noticeable changes on skin:

  • Acting on skin tone – it will recreate a fresh complexion colour, with more luminosity.
  • Acting on contrasts – for a homogeneous complexion, with less pigmentation and vascular heterogeneity.
  • Acting on expressiveness – features are rested, fine lines and wrinkles are smoothed, skin is more tonic.
  • Acting on skin balance – pores are refined.

To compliment the Idealia Life Serum, Vichy’s Idealia range also offers a Smoothing and Illuminating day cream and a BB cream, available in 2 shades (light and medium), for women that are in a rush in the morning and desire an instant glow effect! Coupling a pearlescent texture with a fresh fragrance, the Idealia Range guarantees all these positive results for all skin types, even the most sensitive ones.