NEW ADVANCED WHITENING TOOTHPASTE RANGE FROM CLOSEUP

By The Beauty Hub  |  May 13th, 2014  |  Company News,News


Closeup’s new range of toothpaste Diamond Attraction is its most advanced whitening range. Exclusive blue light technology means that with just one brush, a blue film coats teeth and creates an optical effect that makes teeth appear whiter, instantly.

Perfect for on-the-go touch-ups, extra head-turning in a night-club or being photo-ready any time anywhere. Diamond Attraction also contains silica, which removes stains and progressively whitens teeth with continued use.

  • Power White – for instant whitening: offers three times more power for instantly whiter teeth in just one brushing, and progressively whiter teeth with continued use.
  • Fresh White – for everyday whiteness, enriched with enamel-like material that helps repair teeth, whilst zinc citrate trihydrate maintains healthy gums.

Closeup’s Diamond Attraction toothpaste range can be found at all major supermarkets throughout the UAE and prices start from AED18.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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