By Lorraine Hitchen  |  June 8th, 2014  |  Makeup,Reviews

Benefit Cosmetics are always on the forefront of product innovation and I find it exciting when brands try to make our lives just a bit easier. For instance look at the Fakeup concealer that was launched last year. A concealer combined with a moisturiser, genius! And now they have launched the first ever gel eyeliner available in a pen applicator called Benefit They’re Real Push-Up Liner. No more pots of eyeliner or separate eyeliner brushes. Yay!

They’re Real Push-Up Liner is a matte black gel waterproof formula that does not smudge or dry out and is very easy to apply, especially for the ladies that battle to apply eyeliner. The soft AccuFlex™ Tip hugs your lashline allowing you to easily work from one corner to the other providing you with precise application.

To apply twist base once or twice until you see the “push up” gel at the tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner.

When they say that this eyeliner does not budge, they meant it. It is a tad difficult to remove even if you use a makeup remover, however you will eventually get it off.

Benefit They’re Real Push-Up Liner is available at Sephora stores & select Faces stores.

Price:  AED124.