MOLTON BROWN CELEBRATES 30 YEARS OF ORANGE & BERGAMOT

By The Beauty Hub  |  June 8th, 2014  |  Company News,Editors Pick,News


Molton Brown, London’s bath and body connoisseurs since 1973, is delighted to announce the 30th anniversary of their Orange & Bergamot blend.

Molton Brown’s signature scent, formerly known as Naran Ji, has been renamed to celebrate the collection’s key ingredients, inspired by Seville.

Orange & Bergamot is a lively, zesty and unmistakable blend. It features floral top notes of bergamot, middle notes of sweet citrus neroli oil and base notes of warming musk and Sevillian orange extract. This collection has stood the test of time and continues to be Molton Brown’s most extensive range, as well as its best-selling hand care duo.

Molton Brown’s commitment to the finest fragrances and ingredients is reflected in the Orange & Bergamot Collection. The delicate white blossoms of the bitter orange tree (used to produce neroli oil which is at the heart of the Orange & Bergamot fragrance) are gathered by hand on late April mornings when they’re at their freshest. These blossoms are then treated by water distillation to produce the neroli oil (the blossom is too fragile to endure steam distillation), before it finally makes its way to London to be expertly blended with bergamot essence. A signature scent that perfectly captures the heat of the midday sun.

To mark this anniversary in a most British way, Molton Brown has commissioned the award-winning Devon-based Cranfields Foods to create a limited edition Orange & Bergamot Marmalade. Hand-cut Sevillian oranges are blended with bergamot oil, grapefruit and English sugar to create a quintessential British breakfast treat.

Dawn Slater Senior Manager, Global Sales Education of Molton Brown Global mentioned, “Orange & Bergamot is Molton Brown’s signature scent and one of my all-time favourites. To mark its thirtieth anniversary, we wanted to celebrate our ‘Made in England’ heritage and passion for travel. Blended in England and inspired by Seville, we told the story of the delicate neroli flower (our lead ingredient) as it blossomed from dawn to midday through a traditional flamenco dance. The ‘Awaken the Spirit of Seville’ campaign allowed us to give this classic blend a new lease of life and really captivated our teams and customers. Indeed, while we have been nurturing this precious ingredient for thirty years, others are only now discovering it and has deservedly become a huge trend in the fragrance world.

Celebrating this occasion in the Middle East is a special treat as it’s such a renowned fragrance destination. Having introduced Molton Brown to this region Orange & Bergamot remains amongst the ten most popular scents here. So, if you haven’t yet experienced the lively citrus collection, join Molton Brown in-store to enjoy a complimentary hand and arm massage and your chance to awaken the spirit of Seville.”

Limited Edition Gift Sets:

Orange & Bergamot Hand Care Collection – AED165
Celebrate the 30th anniversary of Molton Brown’s very first hand care blend. The original and best with its famous citrus twist, straight from the grove.
Contents:

  • Hand Wash, 100ml.
  • Enriching Hand Lotion, 100ml.
  • Replenishing Hand Cream, 40ml.

Orange & Bergamot Indulge Collection – AED165
An indulgent trio with a zesty twist to tantalise your senses for memorable ‘me time’ moments.
Contents:

  • Body Wash, 100ml.
  • Nourishing Body Lotion, 100ml.
  • Mini Candle.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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