HAIR COLOUR WILL NEVER BE THE SAME WITH L'OREAL'S NEW MICRO-OIL TECHNOLOGY

By The Beauty Hub  |  July 1st, 2014  |  Company News,News


What if we told you oil can colour your hair? L’Oreal Paris has introduced a revolution that makes this possible with the their new colour product called Prodigy!

L’Oreal were able to replace the ammonia with micro-oil technology, which diffuses the colours deep inside the hair. Hence, the extraordinary colour result will not just be long-lasting but most importantly it will be completely Ammonia-free!

L’Oreal Paris reveals the new Micro-Oil technology for the very first time which boosts the action of the Ammonia-free colouring agents at the heart of the hair fibre thereby achieving great colour results.

The Prodigy formula contains Virgin Argan Oil blending its protective and relaxing properties with the nutritive properties of Safflower seed oil that helps attain a colour that is rich and long-lasting and hair that is nourished and soft.

Undergoing a series of tests that respect the commitments that have become the signature of the oil delivery system, Prodigy is a harmonious hair colour experience that mixes silky texture, subtle fragrance and convenient application.

Enriched with cosmetic polymers that match the ODS signature, Prodigy preserves the essential amino acids and lipids of the hair fibre thus nourishing your hair, leaving it soft.

The 16 shades of the Prodigy range have been individually created with a degree of precision reaching up to four levels of tone reflections. Results include:

  • Rich and luxuriant colour.
  • Exceptional shine and nutrition.
  • Natural result, voluptuous touch.
  • Flawless grey coverage

Prodigy offers a unique and sensorial home colouring experience, without any ammonia smell.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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