L’OREAL PARIS USHERS IN COLOUR RICHE EXTRAORDINAIRE LIPSTICK

By The Beauty Hub  |  July 6th, 2014  |  Brands,News


A lipstick that blends plush and intense colour with rich and moisturising properties sounds too good to be true, doesn’t it? Dedicated to realizing every wish of its valuable audience, L’Oreal Paris ushers in a fashionable lip colour revolution with the fresh and exciting, Colour Riche Extraordinaire range of lipsticks.

Inspired by traditional processes used in lacquer artistry and high technology from Japan, Colour Riche has been created by applying lacquer techniques in liquid lip formation that bring smoothness, colour and shine in one coat. After years of research, L’Oréal Paris combined the art of make-up with latest formulas, finally achieving the impossible alchemy of oils and intense pigments and adding a new dimension to colour for extraordinary lips. Hence, for the first time, precious micro-oils infused with rich pigments catch the light and act like a magnifying glass on colour and lips thereby fashioning the perfect lip surface and colour from within!

Combining effectiveness with ease of application, Colour Riche arrives with a state-of-the-art spatula that is intuitive, flexible to embrace lips and delivers a faultless glaze. Truly a new vision in the world of lip colour, Colour Riche promises indulgent care and perfection in three dimensions, namely:

  • Richer colour that is more magnified than ever.
  • Lustered lip surface that is devoid of any lip creases.
  • Light is captured like never before.

With Colour Riche Extraordinaire, L’Oreal Paris has created a new generation of lip colour that merges a more powerful colour than lipstick, more sophisticated gleam than gloss and more comfort than a balm! Lovely and luxuriant lips are just a Colour Riche Extraordinaire application away!


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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