FIRST 2-IN-1 PROFESSIONAL LED GEL SYSTEM FROM ESSIE
By The Beauty Hub | August 17th, 2014 | Brands,News
The future of colour is here. Essie gel, a new gel system was designed to respect natural nail health with essential nutrients.
Designed to leave nails in good condition after removal, the state-of-the-art formula delivers up to 14 days of exceptional colour and shine, created by L’Oréal’s global Research & Development.
After undertaking an exhaustive look at clients nail care interest and gel concerns, it was increasingly clear that perceived damage was a major barrier to repeated use. “I don’t like what it does to my nails,” was heard time and again. Formulating products designed to protect nails, not strip them, was the driving force behind essie’s unique formula. Essie gel leaves nails in good condition after removal.
“I simply did not believe in gel before,”explains Founder and Creative Director Essie Weingarten. “Everybody knows, I’m a natural nail woman! I searched for years and years for the perfect formula, one that would not ruin nails but respect their natural state instead. It’s everything you love about gel colour, and nothing you don’t.”
Leave it to a colour authority to fashion a signature palette of gel colours featuring essie’s inimitable style and wit. The 36 unique shades feel clean, fresh and sophisticated while respecting nails.
Get ready for major moments with super good gel colour that’s well collected long-wearing, essie gel can go another round. With a lightning-fast cure time, this ingenious formula keeps you glamping not camping at the salon and proves its net worth instantly. Stand out in the fashion crowd with frisky femininity or a street rocker look in the bat of an eye.
Essie•gel is now available in salons worldwide.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.