NEW OPI NEON COLLECTION 2014. HOTTER THAN YOU PINK

By The Beauty Hub  |  August 10th, 2014  |  Company News,News


OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon colour. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.

“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance colour.

“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”

Neons by OPI includes:

Life Gave Me Lemons
This citrusy lemon-lime hits the spot every time!

You are So Outta Lime!
Here comes trouble and she’s wearing this outspoken lime green!

Juice Bar Hopping
This tangerine cream makes me jump for joy!

Hotter than You Pink
Just when you think pink can’t get any hotter, there’s this!

Push & Pur-Pull
This forceful purple has got me coming and going!

Down to the Core-al

The beauty of this brilliant coral goes beyond skin deep.

Put a Coat On!
Amp up any bright shade with this color-boosting base coat.

Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure.

“If you’re planning a summer vacation, try an OPI GelColor manicure or pedicure,” said Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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