A BRIEF HISTORY OF NARS COSMETICS AND THEIR PRODUCTS

By The Beauty Hub  |  September 14th, 2014  |  Brands,Editors Pick,News


Twenty years and over 600 products later, NARS continues to inspire creativity, self-expression, and limitless artistry. With NARS coming to our shores this October learn more about this iconic brand, their makeup and skincare products.

From evocative shade names like Orgasm and Dolce Vita to a provocative no-rules approach to beauty, NARS embraces the audacious at every turn—bringing high-fashion, high-style, and forward thinking to beauty.

“In the natural pursuit of beauty, women change constantly, great products inspire and guide this process. It’s all about finding different ways to express individual beauty and personality,” says Francois Nars.

Born of François’fascination with colour, purity, and texture, his original 12 lipsticks and their immediate success at launch, inspired a full cosmetics line designed to indulge women with his vision of total beauty.

The NARS Lips category comprised of a well-edited collection of shades, each created by François himself: Satin Lipsticks, Semi Matte Lipsticks, Sheer Lipsticks, , Velvet Matte Lip Pencils, Pure Matte Lipsticks, Pure Sheer SPF Lip Treatments, Lip Glosses, Larger Than Life® Lip Glosses, Velvet Gloss Lip Pencils, Satin Lip Pencils, and Lip Liner Pencils are also available to supply every woman with the formulas and finishes necessary to achieve the widest range of lip looks imaginable.

The Eyes
The collection of richly pigmented colours and luxurious textures in a full spectrum of vivid hues, finishes, and formulas allow for an unlimited range of effects.

Single and Duo Eyeshadows can be worn on their own or layered for a unique look. Luxurious Dual-Intensity Eyeshadows introduce a mesmerizing wet/dry formula that transforms pigments from sheer to ultra-saturated with a single drop of water. Eye Paint, Larger Than Life® Long-Wear Eyeliners, Eyeliner Stylos, Soft Touch Shadow Pencils, Eyeliner Pencils, Mascaras, Brow Perfector, and Brow Gel round out the offerings and supply women with a full complement of colours and textures.

The Complexion
As a photographer and icon in the world of makeup artistry, François’ creative vision begins behind the lens—and goes well below the surface. As he directs light on set, so too does he harness it to transform skin.

NARS captures the power of light in a unique collection that helps illuminate and enhance the look of makeup. Enter François’ complexion philosophy: radiance, redefined. His innovations transform and enhance skin’s natural radiance with weightless formulas, luxurious textures, and luminous finishes to inspire artistry every day.

Refined products with skincare benefits at every step—prepare/prime, match/blend, perfect/correct, and set/ finish—transform skin into the ideal canvas. His latest lineup perfecting the face of modern makeup: Pure Radiant Tinted Moisturiser, Radiant Cream Compact Foundation, Sheer Matte and Sheer Glow Foundations, Radiant Creamy Concealer and the original stick Concealer, a collection of high-performance finishers, including Light Reflecting setting Powder—as well as a range of primers and skin enhancers designed to the perfect the complexion.

Cheeks
Pop. Contour. Highlight. Sculpt. Perfected to provide a hint of natural colour, award-winning NARS Blush is available in powder and cream formulas to deliver sheer, buildable colour for a broad range of skin tones.

Infused with golden shimmer, NARS Bronzing Powder creates all-over warmth and a natural looking glow. NARS Contour Blush pairs a duo of contouring blush shades for natural-looking dimension with a luminous finish. Silky, illuminating, enhancing—NARS Highlighting Blush creates beautiful dimension when worn alone or layered over other cheek product for a radiant finishing touch.

Multi-use Products
Easy-to-use and virtually foolproof, NARS Multi-Use products include The Multiple (a multi-purpose colour stick for eyes, cheeks and lips) and Matte Multiple (all-over sheer matte colour stick in pop and bronzing shades), Body Glow (a unique blend of Monoï de Tahiti oil combined with a rich chocolate shimmer that leaves skin moisturised, lightly fragranced and aglow), and The Illuminator (a light-reflecting fluid that can be applied on bare skin, mixed with foundation and worn over or under makeup). Multi-Use products can be applied to the face and body in myriad ways to create countless effects.

Nails
Incredible luster. Fashion-forward colour. Chip-resistant wear. NARS Nail Polish fuses UV protection to an advanced polymer colour system to bring the brand’s signature bold palette to nails. New technology prevents polish discolouration, while providing improved flexibility, durability, wear, and gloss.

Also on-hand: A long-lasting Base Coat and a high-gloss, quick-drying Top Coat. All NARS nail enamels are toluene-, formaldehyde- and DBP-free.

Pro-prime
A collection of professional-grade products designed to smooth the skin prior to makeup application, the range includes Primers Light Optimizing Primer Broad Spectrum SPF 15, Multi-Protect Primer SPF 30, Pore Refining Primer with and without SPF respectively, Instant Line & Pore Perfector, Smudge Proof Eyeshadow Base. PRO-PRIME products soothe and prepare skin with natural botanicals and vitamins, bringing the Immaculate Complexion one step closer.

Pure Radiant Tinted Moisturiser
Infused with lush, naturally derived ingredients, Pure Radiant Tinted Moisturiser SPF 30 provides a translucent veil of colour and broad spectrum sun protection while helping to reduce the appearance of discolouration and dark spots in just four weeks.

Kopara from French Polynesia hydrates and improves skin’s texture while mineral rich sea water revives and re-mineralizes the complexion for a softer, smoother and brighter natural glow.

Artistry Brushes
The ultimate objects of desire: the NARS Artistry Brush Collection is a comprehensive collection of 16 artistry brushes exquisitely designed for precision application.

From base to brush tip, it delivers artistry from every angle: the iconic matte black finish, the embossed, sharp logo, and a signature pop of red. Its range creates natural to dramatic looks and unleashes the artistry of NARS.

Modern form and function unite with traditional Japanese culture in the unique and versatile Kabuki Artisan Brushes. Featuring superior black goat hair known for its softness and strength, the inventive design of each brush encourages multifunctional use, making the classic Botan, Ita and Yachiyo Brushes indispensible tools in everyday makeup application.

Accessories
The perfect complements to the brand. A collection of scented candles, composed of rich essential oils in a soft, paraffin-free wax base, was developed to elevate the senses and instil a peaceful ambiance.

Makeup Removing Water and Gentle Oil-Free Eye Makeup Remover work gently but deeply to dissolve makeup at the end of the day.

Skincare
Capture the power of light. Over time, skin naturally loses resilience and luminosity, becoming uneven in tone. Designed to restore skin’s youthful radiance and reflect light like a prism, NARSskin is enriched with a unique Light Reflecting Complex™ featuring a blend of pure ingredients that work synergistically.

Light-Active Micro-Prisms combine with algae extract and Polynesian seawater to boost clarity and infuse skin with moisture and minerals. Combined with anti-ageing ingredients, cellular metabolism-boosters, and potent antioxidants, skin is instantly revived and luminous.

NARS Cosmetics will be available in Dubai at Sephora Stores from October 2014.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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