A NEW INNOVATION FROM OLAY TOTAL EFFECTS
By The Beauty Hub | September 3rd, 2014 | Brands,News
Olay has launched Total Effects Moisturiser + Serum Duo, a new innovation that delivers a powerful combination of a proven cream with a serum that fights the appearance of 7 signs of ageing without adding more steps.
Dr Sian Morris, Olay R&D, explains: “Olay recognises that multi-tasking women are looking for skincare solutions that work as hard as they do to deliver the most effective results, which is where Olay Total Effects Moisturiser + Serum Duo comes in. It is an extremely effective concentrated skincare solution that enables multi-tasking women who juggle lots of different priorities every day to enhance their anti-ageing routine and reduce the appearance of 7 signs of ageing without needing to add more steps.”
Olay Total Effects Moisturiser + Serum Duo provides maximum anti-ageing power with essential hydration, plus it protects skin with broad-spectrum SPF 20 to fight the appearance of 7 signs of ageing. It provides a powerful 7-in-1 solution that helps to improve fine lines and wrinkles, firmness, uneven skin tone and texture, visible pores, dryness and dullness as well as helping protecting skin from sun damage.
A recent study found that 95% of women that used Olay Total Effects Moisturiser + Serum Duo saw significant results:
- 72% saw a reduction in visible fine lines and wrinkles.
- 80% saw an improvement in their skin’s firmness.
- 76% saw an improvement in their skin’s tone.
- 77% saw an improvement in their skin’s texture.
- 78% saw an improvement in pore visibility.
- 93% saw an improvement in moisture.
- 85% saw an improvement in brightness and reduction in dullness.
Olay Total Effects Moisturiser + Serum Duo is the latest product to have been awarded Skin Health Alliance (SHA) accreditation.
Matthew Patey, Managing Director of the SHA, explains: “Many women want to ensure that products they use have been ‘dermatologically tested’ and perform to the highest standards. The SHA accreditation means women can be assured that Olay Total Effects Moisturiser + Serum Duo not only lives up to its promise of delivering concentrated anti-ageing skincare but meets the stringent standards set by the SHA. It means that millions of women can be confident they’re buying a product that is skin-safe and does what it claims to do.”
Olay Total Effects Moisturiser + Serum Duo is available at leading retailers nationwide.
Price: AED64 / SR62.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.