AMAZON BEAUTY BRAND RAHUA ARRIVES IN THE MIDDLE EAST
By The Beauty Hub | September 23rd, 2014 | Brands,News
Luxury hair care range Rahua, which is made from 100% natural Amazonian ingredients is launching in the Middle Eastern market. Containing no silicone or sulphates the collection is also gluten free and certified organic. Able to treat a variety of scalp conditions including dermatitis and eczema, the collection is focused on protecting the environment too!
Rahua contains a conditioning nut oil which is found in the deepest, darkest parts of the Amazon rainforest. Rahua nut oil repairs even the most damaged hair and has been used by the Amazonian tribal women for centuries. The key to Rahua’s outstanding performance is its molecular structure, which, unlike other botanical oils that simply coat the hair strand, the extraordinarily small Rahua oil molecule is able to deeply penetrate the hair’s cortex, bonding and repairing it while simultaneously smoothing the cuticle.
The luxurious Rahua collection features nine premium products including shampoos, conditioners, hair elixir, hair mask, voluminous spray, hair wax and finishing treatment.
Rahua Shampoo – AED210
This 100% natural, organic and light lather shampoo creates and maintains healthy, bouncy and lustrous hair. Perfect for colour treated hair too, a natural cleanser derived from Ungurahua oil gently cleanses the hair without removing the colour pigment. Rahua molecules deeply penetrate the hair shaft, strengthening and fortifying weak, damaged strands while regenerating the scalp and hair follicles. Gluten free super food Quinoa, and Rahua’s signature scent Palo Santo complete the shampoo’s powerful ingredient mix.
Rahua Conditioner – AED220
The thick, super rich formula of this conditioner which doubles up as a medium hold styling cream, creates manageable, soft hair without the build up! Fortifying and nourishing weak, damaged hair, this conditioner nourishes the scalp and reinvigorates the hair follicles.
Rahua Omega 9 Hair Mask – AED395
This luxurious hair mask offers powerful repair at home, rejuvenating dull, damaged hair and preserving colour vibrancy. It deeply penetrates the hair shaft helping it spring back to life while ensuring maximum shine and softness. Quinoa protein strengthens the hair shaft, while lavender and eucalyptus add a touch of aromatherapy to help inspire a relaxing, once–a-week, 15 minutes beauty ritual. This product, often referred to as ‘hair insurance,’ offers the benefit of a typically salon-only, intensive treatment in the comfort of your own home.
Rahua Elixir – AED1075
Offering a 100% natural solution to your toughest hair-care challenges, this exceptionally rich and pure formula delivers longer, stronger and healthier hair and scalp. Just one to three drops of this Amazon rainforest grown product will transform your hair from dull and lifeless to strong, healthy and lustrous.
Creator of the Rahua Collection, renowned stylist and colourist, Fabian Lliguin is an avid humanitarian and supporter of the preservation of Amazonian tribes and continues to return to the rainforest several times a year to purchase Rahua, Ungurahua and other native oils directly from the women of the Quechua-Shuar, Achuar and Waorani tribes, as well as to educate these indigenous people on successful trade practices, intellectual property rights an other human rights issues.
Rahua empowers women all over the world by giving them beautiful, healthy hair and it provides a means by which the native women of the Amazon can support themselves, thus empowering them too.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.