BOURJOIS FOCUSES ON THE EYES AND BROWS WITH VOLUME GLAMOUR EFFECT PUSH UP MASCARA

By The Beauty Hub  |  September 25th, 2014  |  Company News,News


Bourjois offers a new interpretation of volume and curve for the lashes with the launch of Volume Glamour Effect Push Up Mascara.

Volume Glamour Effect Push Up Mascara provides three lessons of seduction.

Lesson Number 1:  Flaunt your curves.

Volume Glamour Effect Push Up is a declaration of instant, enhanced and intense volume. A bold mascara that offers a plumped up, thicker eyelash with upgraded curve using the ultra-volumising Uplift brush designed for extreme length and thickness.

With a diameter specifically calculated for quick and easy application on the eyelashes, it is equipped with 15 reservoirs distributed between the bristles. This arrangement provides maximum load over the entire length of the lash, from root to tip in a single stroke.

Lesson Number 2:  Have fun.

Creating baby doll eyelashes quickly and easily for up to 16 hours. The buildable push up formula is ultra-black and silky which thickens and curls lashes in a single stroke. Its buildable texture allows flexibility for adding layers without drying out or hardening. The perfect formula to achieve a “strand by strand” Twiggy style effect as seen on this season’s runways.

With its fine texture, the formula stretches like an extendible mesh. Buildable without weighing down the lashes, it provides customised volume.

Lesson Number 3:  Be desired.

Volume Glamour Effect Push up plumps up the lashes with extra curves in a an ultra-feminine tube. A Lingerie spirited tube is accentuated by sheer effects and powdery pastel and silver graphics on a black lacquered background.

Bourjois is also expanding its range of eyebrow pencils with 3 new shades, perfect news as the maxi eyebrow is a continuing trend.

The eyebrows are of paramount importance to the harmony of the features. Not content to punctuate our expressions, the eyebrows structure the face and naturally intensify the eyes.

With the Sourcil Precision range and its palette of 6 precise and subtle shades, even beginners can produce a professional effect.

The ideal shade is always closest to the natural eyebrow colour. For those who had no other choice than black or brown, Bourjois has created subtle and delicate, absolutely undetectable intermediate shades.

  • New 06 Blond Clair – a true taupe, not too brown not too grey.
  • New 07 Noisette – slightly golden, it is suitable for light brown to red eyebrows.
  • New 08 Brun brunette – a warm shade, not too dark, that does not harden the look.
  • 01 Noir Ebène – for jet black eyebrows and hair, for women with very dark skin.
  • 03 Châtain – for medium brown hair and eyebrows.
  • 04 Blond foncé – for those who were blonde when they were young.

Brush the eyebrows downwards to effectively see the general line of the eyebrows. Fill in “gaps”: the thin tip of Sourcil Precision guarantees a foolproof stroke and blends easily into the hairs.

Integrated into cap that protects the pencil tip, the brush smooths the eyebrows and makes the strokes imperceptible. Then brush upwards this time to open the eyes.

How to get a perfect brow:

  • The beginning of the eyebrow should align with the outermost edge of your nose and the inside of your eye.
  • The arch should peak at the outer edge of your iris.
  • The brow should end aligned with the outermost edge of your nose also pass along the outer edge of your eye.

Volume Glamour Effect Push Up Mascara and Sourcil Precision Eyebrow pencils are available at Bourjois counters in the UAE.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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