DAVID BECKHAM INTRODUCES CLASSIC BLUE HIS NEW FRAGRANCE FOR MEN

By The Beauty Hub  |  September 11th, 2014  |  Brands,News


David Beckham introduces Classic Blue, a charismatic, bold new scent for men evoking his effortless style.

A citrus woody fougère, Classic Blue is a bright expression of a fresh and stylish masculinity. The fragrance opens with a fruity burst of invigorating grapefruit and juicy pineapple fused with fresh violet leaves. The heart reveals an aromatic blend of crisp clary sage and iconic geranium, tamed by a tart green apple accord. Finally, warm cashmeran, mysterious patchouli and magnetic moss give Classic Blue its elegant signature.

David Beckham comments: “I like to mix classic and contemporary fashion and this inspired the creation of my new fragrance for men, Classic Blue. It has a timeless aroma with a relaxed, modern feel. It’s a bright, bold masculine fragrance with fresh citrus and woody notes, for men who want to make a confident style statement.”

The striking Classic Blue pack design is a deep blue interpretation of the Classic packaging. Most striking is the light sky blue juice that can be seen through the rounded glass bottle, creating invigorating feel. The sleek metallic blue clap echoes the chic blue hues of the fragrance. Perfectly complementing the bottle, the premium box decorated with the herringbone pattern, is playing with different nuances of blue. By blending classic and current influences, the overall look is alluringly sophisticated with a touch of vividness.

Classic Blue is an elegant fragrance with an edge of boldness. Available at retail outlets in the UAE.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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