GUESS DARE THE PERFECT FRAGRANCE FIT FOR MILLENNIALS
By The Beauty Hub | September 4th, 2014 | Company News,News
Coty Beauty introduces the latest fragrance in the Guess Parfums portfolio: Guess Dare. Bold and spirited, this fragrance is a green and fruity floral fit for Millennials.
“The Guess Girl is sexy and adventurous, which is the essence of the brand and the inspiration behind our newest fragrance, Guess Dare,” says Paul Marciano, Guess CEO and Creative Director. “We believe this scent will inspire girls everywhere to take risks, live freely and continue to challenge the norm.”
Perfumer Bruno Jovanovic of IFF was inspired by sexy, daring 70’s icons like Charlie’s Angels, Bond Girls and Peggy Lipton in the Mod Squad, choosing a unique blend of notes that captures the audacious spirit of the Guess Girl.
“Guess Dare is a perfect fit for Millennials who have a similar spirit and mindset of the teens growing up in the 70’s,” says Jovanovic. “The untamed wildness of Thelma and Louise’s fearless road trip provided a guide map for the adventurous Guess Dare Girl, who uses her radiant femininity to break free.”
The vibrancy of the scent is apparent with juicy top notes of crisp Kumquat, shimmering Pear Blossom, and fresh Lime Flower. Living Palm Springs Cactus Flower, a bright green, dry floral originating in the West Indies, anchors the heart of the fragrance with subtle, dry, woody undertones evoking youthful spirits and wild adventures. Middle notes include seductive Jasmine and feminine Wild Rose. Finally, it reaches an enticing finish with lingering Blonde Woods, primal Musk, and Living Key West Coconut Palm, a creamy, floral, watery green native to South Florida that dries down to cast a radiant light over the fragrance.
The Guess Dare Collection is available at retail outlets in the UAE.
Eau de Toilette 50ml AED215.
Eau de Toilette 100ml AED270.
Body Lotion 200ml AED125.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.