OPI PARTNERS WITH THE COCA-COLA COMPANY
By The Beauty Hub | September 28th, 2014 | Brands,News
OPI has launched nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colours and hues representing everything from classic red for Coca-Cola to metallic silver for Coke Light, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and bright orange and deep purple for Fanta Orange and Fanta Grape.
“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”
Coca-Cola by OPI includes:
Coca-Cola Red (inspired by Coca-Cola)
Classic red – always in style, always perfect.
You’re So Vain-illa (inspired by Vanilla Coke)
I bet you think this creamy nude is all about you.
Sorry I’m Fizzy Today (inspired by Vanilla Coke)
Do Not Disturb…I’m enjoying this creamy, smooth pink.
Get Cherried Away (inspired by Cherry Coke)
Seriously, this black cherry is over-the-top gorgeous!
Turn On the Haute Light (inspired by Coke Light)
This shimmery silver is at the height of fashion.
Today I Accomplished Zero (inspired by Coke Zero)
Dramatic black with effervescent red sparkle is a total must-do.
Green on the Runway (inspired by Sprite)
This uncut-lime green makes a real fashion statement.
A Grape Affair (inspired by Fanta Grape)
Make a big to-do in this deepest, darkest purple.
Orange You Stylish! (inspired by Fanta Orange)
This juicy orange looks fanta-stic on you!
The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, Turn On the Haute Light, Today I Accomplished Zero, Green on the Runway, A Grape Affair, and Orange You Stylish!) in mini bottles along with a mini OPI Top Coat.
“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favourability for our brands.”
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.