RIMMEL INTRODUCES NEW WONDER’FULL MASCARA WITH ARGAN OIL

By The Beauty Hub  |  September 22nd, 2014  |  Brands,News


Rimmel’s new ground-breaking mascara Wonder’full, is the must-have mascara infused with Argan Oil that provides full, smooth, zero-clump volume leaving lashes smoothed and defined.

Wonder’full’s unique formula with Argan Oil instantly adheres to lashes and dries quickly so lashes don’t stick together. It feels incredibly lightweight, soft and flexible for wonder’full volume that won’t weigh you down.

Extraordinarily eye-catching lashes are effortless thanks to Rimmel’s new generation of Ultra-Flexible Brush. Watch as the super-soft, flexible bristles hug and coat each individual lash, perfectly separating them from root to tip. Experience volume and lash definition in one smooth, easy stroke – not a clump in sight. Every lash is revealed, even the ones you didn’t notice.

Like your lashes black or even blacker? Wonder’full Mascara With Argan Oil comes in an array of three high-impact variants: classic Black; Extreme Black, which is enriched with intense black pigments for an even deeper impact; and Waterproof. The Extreme Black shade is easy to identify thanks to its chocolate brown and bronze-coloured pack. And the Waterproof formula shines out thanks to its brilliantly vibrant aqua blue bottle.

Wonder’full Mascara with Argan Oil is available at Rimmel counters in the UAE.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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