By The Beauty Hub  |  October 8th, 2014  |  Brands,News

The newest member of La Prairie’s coveted Platinum Collection, Cellular Eye Essence Platinum Rare showcases technology and revolutionary delivery systems to transform the eye area. A single drop of this lightweight, low viscosity gel serum looks like a pearl of quicksilver, but is really a precious combination of La Prairie’s exclusive Cellular Complex, wrinkle plumping peptides, lifters and tighteners, lighteners, hydrators, energisers and anti-oxidants and the namesake ingredient: Platinum.

The new eye elixir features a powerful Platinum Peptide – a compound based on platinum particles bonded with an age-fighting Tetrapeptide to help enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration. Cellular Eye Essence Platinum Rare also contains Colloidal Platinum Water to stabilise skin’s balance, as platinum’s natural anti-oxidant activity helps neutralise free radicals, restoring balance to the skin.

Other key ingredients include Black Tea Ferment, to help decrease glycation, thus allowing skin to retain the look of firmness; White Bird of Paradise Extract, to help restore luminosity and address uneven skin tone and dark circles; a Second Skin Protective Patch to help diminish trans-epidermal water loss (commonly referred to as TEWL) and progressively deliver actives; natural anti-oxidants to defend the eye area against future damage from free radicals. All of this is dispensed to skin via a cooling, metal-tipped dropper that minimises the feeling of puffiness upon gentle contact around the contours of the eyes.

With Cellular Eye Essence Platinum Rare, skin experiences the ultimate rejuvenation through comprehensive benefits fuelled by unique ingredients. An anti-wrinkle, firming peptide conjugated to platinum particles ensures better peptide stability, delivery and efficacy, while a bio-peptide complex helps stimulate cellular vitality, and an instant Lifting and Tightening Complex, comprised of a blend of three natural polymers, imparts an immediately noticeable tensing instant tensing for a look of lift and firmness.

For a brightening effect, Cellular Eye Essence Platinum Rare is formulated with White Bird of Paradise Extract and Black Tea Ferment. Green Microalgae Oligopeptide helps reduce discolouration and redness. Of course, no treatment product is complete without La Prairie’s exclusive Cellular Complex, to moisturise, energise and nourish the skin.

How to apply:

  • Dispense a drop into palm of hands.
  • Using fingertips, smooth gently around the contours of the eyes.
  • Smooth in upward strokes over frown lines between eyebrows.
  • Avoid getting into eyes.
  • May be used day or night.

Cellular Eye Essence Platinum Rare is available at La Prairie counters in the UAE.

Price:  AED1,670.