By The Beauty Hub  |  November 2nd, 2014  |  Company News,News

Edita Vilkeviciute is the new face of the Roberto Cavalli fragrance for woman Paradiso, to be revealed in mid-February 2015.

Edita Vilkeviciute was born in Lithuania where she grew up, she is an acclaimed supermodel whose career was propitiously launched by her runway debut for Cavalli. Scintillating and sexy, she radiates a stunning form of beauty and an aura of grace and modernity. She appeared on the cover of several upscale magazines. Her charismatic beauty drew the attention of the hottest brands.

“It is an honour to be the new face of Roberto Cavalli Paradiso fragrance. I am blessed and really grateful to have this chance” said Edita Vilkeviciute.

“Edita is a perfect match for Paradiso. She is a very talented model, feminine and sensual but also joyful and full of life. She has a positive energy that irradiates around her, and that immediately convinced us she could embody the woman of Cavalli’s Paradise” said Renato Semerari, Coty President Categories & Innovation.

“Edita is a supermodel of stunning beauty. She sums up the spirit of the fragrance and perfectly embodies the Paradiso woman, a bold and utterly feminine creature who irradiates her sophisticated glamour without being afraid to assert her natural seductiveness” said Roberto Cavalli, President of Roberto Cavalli house.

The new Roberto Cavalli fragrance will be on counter in mid-February 2015.