NEW INFINIUM HAIRSPRAY BY L’ORéAL PROFESSIONNEL
By The Beauty Hub | November 30th, 2014 | Brands,News
This season, L’Oréal Professionnel hairdressers were responsible for the hair at shows including Sonia Rykiel, Chloé, Kenzo and Carven. It was an ideal opportunity to offer a sneak peek of the new Infinium Hairspray before its official launch in L’Oréal Professionnel salons worldwide.
Extremely fine, and dry with no visible residue and stiffness, its new formula instantly fixes hair with hold ranging from strong to extra strong. Infinium is a professional spray that offers an invisible result, ideal for creating all types of looks: back-combed, tousled, extra-voluminous and highly defined. Its secret: ultra-fine, professional-grade droplets.
- High Fixation – from strong upto extra strong.
- High Speed – dries instantly, no wetness.
- High Invisibility – invisible, no visible residues, and natural feel with no stiffness.
- High Shine – shiny hair, no dull veil.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.