By The Beauty Hub  |  November 24th, 2014  |  Beauty Articles,Editors Pick,International Beauty News,News

There are hundreds, if not thousands of diets out there, yet people are still getting fatter. They are failing one diet after another, yet go back time and time again putting themselves through the suffering, misery, restriction and ultimate failure, desperate to feel better about themselves, but never really getting anywhere. This is the problem weight loss coach Jo Mason is on a mission to solve through her Defeating Diets weight loss program.

Weight loss coaching since 2007, she says “I get so frustrated listening to the endless, heart breaking dieting histories of my clients. They trust in these crazy diet fads and just end up feeling even worse than they did at the start. It’s not about losing 21lbs in 21 days. It’s about re-claiming your life, re-writing your future and re-establishing your dignity and self-worth. I’ve never known a diet to be able to do that!”

This obsession with diets is like an addiction. Caused by the overrated promises and initial first week results which, understandably, keep people hooked. At the beginning you are motivated and hopeful at the prospect of feeling and looking better and when you see a few pounds gone this state of mind is heightened. You feel positive and excited. Until a few weeks in, when the unrealistic nature and restriction gets too much. The diet drops you from a great height, you give in, gain the weight back (to possibly heavier than when you started) and you’re left feeling like a complete failure. However, the intoxication and excitement of those first lost pounds makes you go back for round two, or twenty two as the case may be!

Defeating Diets wants to save people from this vicious cycle and end the misery by providing a much more successful alternative to dieting. Jo Mason adds “Sometimes I feel like standing on top of a huge building and shouting ‘Losing weight doesn’t have to be so hard!’ at the top of my voice. The problem is people just don’t realise you can lose weight without dieting. They are so used to being told what to eat, they just can’t comprehend that it’s possible to be successful without all the rules, but in fact it’s the only way to long term success. By the time they come to me, they’ve realised they need something different, but only after a lifetime of suffering at the hands of yo-yo dieting.”

Defeating Diets’ tailor-made weight loss program is designed to empower individuals to break free from this debilitating lifestyle by focusing, not on rules and regulations, but on re-educating clients on the real reasons behind their food problems. Then guiding them through solutions to a completely new life, free from dieting, guilt and anxieties with food and weight. A recent Defeating Diets client, who has lost ten stone on the program, added “If I had known about this back in 2000 when I started gaining weight then I wouldn’t have got to the state I was in when I started this. It’s not even something you should think about, you should just go ahead and do it. This is the best thing I’ve ever done!”

If you’d like to finally have an alternative to the endless misery of dieting, get in touch with Jo for a complimentary exploration session. Visit www.DefeatingDiets.com for details.