NARS CELEBRATES 20 YEARS OF AUDACIOUS BEAUTY
By The Beauty Hub | December 8th, 2014 | Brands,News
The brand made its debut in 1994 when acclaimed makeup artist François Nars created a range of 12 richly-pigmented lipsticks housed in unique soft-touch cases and sold them at Barneys New York.
NARS has since grown into a collection of more than 600 products, including a full spectrum of fashion-forward and classic makeup shades, advanced complexion perfectors, state of the art skincare and professional artistry tools available worldwide.
Along the way, NARS garnered a reputation for launching modern cult classics that revolutionized the world of beauty with provocative shade names and professional products for women everywhere. François Nars’ approach of embracing the limitless possibilities of expression through makeup has empowered women to explore the varied facets of their personalities through colour and texture.
This pioneering philosophy has similarly guided countless product innovations including The Multiple, a multi-purpose colour stick for eyes, cheeks and lips and Orgasm, a peachy-pink shade laced with golden shimmer that began as a blush and spawned a complete line-up of flush-enhancing products for cheeks, eyes, lips, nails and body.
Since 1996, François has personally photographed all NARS campaigns in his signature style, characterized by bold imagination, individuality and keen insight. In doing so, he has pushed the boundaries of the industry’s traditional definition of beauty, collaborating with many of the world’s most unique and iconic women in order to bring his singular vision for the brand to life.
NARS Founder and Creative Director François Nars launched his namesake brand with a collection of 12 unforgettable lipsticks. Now, in celebration of its 20th Anniversary, NARS pays tribute to its beginnings and the tremendous success that followed with a collection of lipsticks so seductive in touch and texture, the sensation is absolutely audacious. Introducing the Audacious Lipstick Collection: radically intense, single-stroke lipsticks with super-saturated colour and an ultra smooth, soft matte finish.
François specifically chose renowned actress Charlotte Rampling as the face of the Audacious Lipstick Collection. Celebrated for her work in films like “Farewell, My Lovely,” “Angel Heart,” “Stardust Memories” and “The Verdict,” Charlotte’s bold choices and independent spirit have produced fascinating characters with indelible impact. In both her personal and professional life, Charlotte is known for breaking barriers, taking risks and embodying a creative expression that transcends time. For François, Charlotte’s individuality, daring style and natural elegance — on and off camera — captured the very essence of the Audacious Lipstick Collection.
Audacious Lipsticks usher in a new era of colour purity and texture: the innovative, pigment-rich formula delivers an intense, full-coverage finish that glides on in a single stroke. The luxurious, long-lasting formula is infused with ingredients known to smooth, moisturise and volumise. Micro-sized lipid spheres deliver fuller looking lips. Portulaca Extract combine with natural peptides to stimulate hydration and make lips appear healthier. Tamanu Oil locks in moisture and protects against environmental damage, while White Mushroom Extract adds a brightening effect.
Housed in a modern, weighted, matte-black metallic case with a magnetic closure, the specially designed sculpted bullet is embossed with the NARS logo. The collection’s 30 provocative shades are named for women who have influenced François throughout his career.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.