RIMMEL INTRODUCES IDOL EYES THE FIRST EYE COLLECTION BY KATE MOSS

By The Beauty Hub  |  December 17th, 2014  |  Brands,News


Kate Moss has collaborated with makeup brand Rimmel London to introduce Idol Eyes, her first-ever trend-setting eye make-up collection.

For the first time ever, the queen of rock chic has taken inspiration from dazzling rocks to reveal her crown jewels of eye colour. Kate Moss comments: “My new Idol Eyes collection for Rimmel was inspired by my favourite gem stones and jewels. The intense, authentic shades of mascara, eye colour and liner are perfect for creating either a statement or more subtle eye-look. With a strong eye I prefer to go for a natural lip and cheek for a really modern look.”

Kate brings her eye for style so that your own eyes are always in style! It’s everything you need to create Kate’s iconic eye-looks. Kate even brings her signature stylish touch to the packs which include a deluxe silver metallised mascara bottle – by adorning the entire collection with her signature, making it make-up to treasure.

This season’s most stylish lashes will be wearing glimmering jewel hues. Kate was personally involved in the design of four elegantly bold shades of Kate Mascara that look as intense as real gems. Choose from on-trend intensely deep bright sapphire blue (#005), rich noble amethyst plum (#006) and dark lush radiant emerald green (#007). There’s also the ultimate classic fierce jet black (#004), a carbon black and Rimmel’s blackest most intense mascara yet. What’s more, the mascara’s broken-heart shaped brush gives voluminous lift to enhance the dramatic lash-look.

Dare to complement lavish lashes with dazzling long-lasting eye colour that blends smoothly and illuminates eyes in just one quick easy stroke. With the Rimmel team, Kate has created four new shimmering shades of Shadow Sticks from Rose Gold (#100) for a subtle twist on the original gold shimmer, Deep Amethyst (#101) for a deep velvety purple hue, Electric Sapphire (#102) an intense regal blue and Pure Turquoise (#103) for an ocean green stare.

For the finishing touch, mimic Kate’s legendary eye-flick with the Gel Eye Liner by Kate, a special-edition glass jar of dark emerald green with jewel-like sparkle. Use the pro-brush to sweep on a precise line of the rich, waterproof colour.

Kate’s pulls of the ultimate eyeconic look in the print campaign thanks to the perfect mix of her exclusive shades. Wearing a combination of Rose Gold (#100) on the top and Deep Amethyst (#101) below the bottom lashes, the look is accentuated with her gel liner in Emerald Green (#005). The final touch is added with intensity of Kate Mascara in Eye Rock Sapphire (#005). The result is Kate’s now famous mesmerising gaze. Mimic Kate’s look or mix things up, the good news is that all shades are combinable, so you’re sure to have a fail proof winning look no matter which shade you choose!

The Idol Eyes Collection will be available at Rimmel counters January 2015.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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