NEW GENERATION LOTION ADDED TO THE ORCHIDéE IMPéRIALE LINE
By The Beauty Hub | January 14th, 2015 | Brands,News
A distinctive element of Guerlain skincare and crowned with growing success, The Lotion, which has become an essential step in the Orchidée Impériale ritual, has been reinvented once again to make the Gold Orchid its new emblem. Subtly infused with the exclusive properties of a precious extract of the golden-petalled orchid, The Lotion – a real “Gold Orchid Lotion” – becomes an elixir of beauty and intense hydration that plumps up the skin.
This new generation lotion contains an original extract of the skincare line’s star revitalising orchid: the Gold Orchid. Harvested throughout the month of April, the flowers are rapidly dried in situ, a delicate step requiring mild temperatures to prevent any damage to the plant. This is followed by molecular extraction, which involves a series of techniques and biological tests and then formulation.
In order to preserve its properties as best possible, the Gold Orchid extract is incorporated into the formula at a temperature below 25°C.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.