RIMMEL INTRODUCES IT'S NEW BROW THIS WAY COLLECTION

By The Beauty Hub  |  January 18th, 2015  |  Brands,News


Whether you favour natural-look arches or a bold power brow, groomed eyebrows are an essential part of every look.  Now it’s easier than ever to define, style and sculpt your brows thanks to Rimmel’s new Brow This Way Collection.

Tame, enhance and beautify your brows with Rimmel’s Brow Styling Gel, a mascara-style brow-definer and fixer. Its high precision applicator makes it ultra-easy to brush brows into the perfect, uniform shape. And the long-lasting gel formula sets the brows in place for an all-day defined look.

Creating a super-flattering brow is simple: the lightweight, comfortable-to-wear gel comes in three coloured shades and one clear hue so you can create your look from natural to intense. Add impact with a hint of a tint; choose from Blonde #001, Medium Brown #002 and Dark Brown #003 for smudge-proof, fade-proof, natural-looking colour that applies smoothly and stays-put all day. If you’re already blessed with thick brows, opt for the clear gel, which styles and sets with a non-sticky, subtle shine.

Brow Styling Gel comes in a cute cylindrical pack that’s coloured in the same shade as the gel inside. For a hit hint of Britannia cool, the mini bottle is embellished with the outline of the Union Jack Flag in sleek white silver. And as a luxe finishing touch, the pack is wrapped in a silver band that bears the Rimmel logo.

Love the strong brow trend? Sculpt a sophisticated statement brow with Rimmel’s Brow This Way Brow Sculpting Kit. This must-have duo compact features everything you need for a gorgeously groomed finish: wax to shape and fix brows; powder to set the wax and create a natural look; plus a double-sided brush and a combing spooly brush for a precise and flawless application.

Perfect photo-ready brows are yours in just three easy steps.

  1. Apply the wax using the angled brush and smooth strokes to define and contour brows.
  2. With the other side of the brush, blend the setting powder to fill in sparse areas – go as full and bold as you dare!
  3. Finish off by using the spooly brush to lock the look. The long-lasting formula feels light and comfortable to wear so you can be brow beautiful all day long.

This clever sculpting kit comes in three palettes to suit all – Blonde #001, Medium Brown #002 and Dark Brown #003. Match the colour to your hair for a natural effect, or go a shade darker for fierce impact. The rectangular pack has a transparent flip-top lid so you can easily see the shades and brushes inside. Just like the styling gel, it’s decorated with a white Union Jack and bold silver lettering. Effortlessly chic!

Rimmel’s New Brow This Way Collection is available at Rimmel counters in the UAE.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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