RIMMEL INTRODUCES NEW PROVOCALIPS LIP COLOUR

By The Beauty Hub  |  January 27th, 2015  |  Company News,News


Rimmel introduces new Provocalips, an exclusive two-step lip colour for a kiss-proof, trouble proof pout.

Provocalips delivers hi-impact endless colour with a delectably glossy finish. The intense colour is locked in place for up to 16 hours. It’s kiss-proof, food-proof and transfer-proof, only coming off when you want it to so you can go wild without a trace.

This vibrant stay-put colour feels as good as it looks. The ultra-comfortable formula is so lightweight and flexible that it adapts to the movement of your lips. There’s no tightness or dryness. Instead, lips feel sensationally smooth and moisturised all day long.

First, apply the colour to bare lips and allow to dry. Second, apply the gloss-like top coat to lock in colour, moisture and shine. This clear gloss top coat can be re-applied throughout the day for an added burst of lustre and moisture. And when you want to take-off the lip colour, simply use an oil-based make-up remover.

The 10 seductively rich Provocalips shades are designed to bring out your inner-femme fatale. Do you… Dare to Pink #110 (rose tint), get ready to Pucker Up #120 (pink rose), you Little Minx #310 (Fuchsia). Why don’t you Kiss Me You Fool #500 (bright red). Whichever provocative mood you’re in, there’s a shade for you.

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The slim double-ended Provocalips pack on the one end is opaquely coloured to match the shade inside; the other is white and covered in mischievous lips! The central section, which houses two slanted-tipped applicators, is sleek black and embellished with the distinctive Rimmel logo.

Available at Rimmel counters in the UAE.

Price: AED47.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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