SPRING'S FIRST BLOOM WITH ESSIE'S 2015 COLLECTION

By The Beauty Hub  |  February 18th, 2015  |  Brands,News


The profusion of petals on the runway and on the most stylish streets announces the spring like the season’s first flowers, breathing beauty and life into everything. It’s a re-awakening of our senses and our palette, a time to express oneself in vibrant, beautiful colour.

Whether the look is futuristic minimalism or nouveau bohemian, the name of the game is major flower power. From the sartorial bouquets brightening up Instagram feeds, to the urban chic of a lacy minidress, this season is a mad-dash for the eternally modish motif: florals.

Spring’s hero shade is inspired by what essie calls a flowerista: a fashionista who creates her signature style from floral-inspired fashions and the exquisite beauty of gardens in bloom. This season’s go-to botanical look is more than a budding trend, it’s every woman of style’s opportunity to stock her wardrobe with essie looks to last a lifetime.

Can’t wait for spring’s first bloom to sport your favorite petal pushers? Prefer the garden variety over all others? Well, it sounds like you’re a true connoisseur of florals – a real flowerista. Now is the moment to create a wardrobe that is picked perfect, because just like spring itself, blossom dandy style always comes back in fashion – it’s perennial chic.

The essie Spring 2015 Collection will be available February 2015 in beauty destinations worldwide.

flowerista
Breathtaking beauty. Irresistible seduction. This passionate plum dahlia is no shy flower girl, she’s a fashion force of nature.

petal pushers
Breaking rules. Pushing boundaries. This smoky stone rose has all the mysterious allure of a forbidden walled garden. Enter if you dare.

garden variety
Ready for something wildly unexpected? This exotic teal blue orchid is a rare bloom that stands out in a crowd.

blossom dandy
Fresh. Energizing. Beautiful. Wow them with this electrifying mint crème hydrangea that’s so fine and dandy.

picked perfect
Radiating tender beauty, everything about this antique almond peony is absolute perfection.

perennial chic
Pretty. Impeccable. Classic. Elegantly composed, sumptuous tawny tulip makes for an ideal neutral that’s always in style.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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