SUNSILK’S FIRST RANGE OF DRY SHAMPOO'S
By The Beauty Hub | February 4th, 2015 | Brands,News
Sunsilk introduces the brand’s first range of dry shampoo’s, co-created with some of the world’s best hair experts to provide solutions to every day women. The latest innovation from Sunsilk helps refresh hair in 1 minute without water in three easy steps: spray on the roots, massage into your hair and brush to absorb the oil.
Sunsilk Refreshing Dry Shampoo range offers three variants to cater to the different female hair needs: for normal hair, greasy hair and coloured hair. The entire range strives to refresh limp lifeless hair, absorb excess oil and enhance volume without a heavy dull finish.
Jamal Hammadi, Sunsilk Co-Creator and Shine Expert, co-created the Sunsilk Refreshing Dry Shampoo for normal hair. “Dry shampoo is great as you can skip a shampoo without having greasy hair but maintain volume and texture: spray in the morning, spray at night, spray any time of the day you need! Girls can now give their hair a break without losing out on style!” he says.
Sunsilk Refreshing Dry Shampoo for greasy hair was co-created with Dr Francesca Fusco, Sunsilk Co-Creator and Scalp Expert, who says dry shampoo is a game changer. “I see women in my dermatology practice every day who have tortured their hair and scalp with excessive heat and styling with backcombing and hair irons. Sunsilk Refreshing Dry Shampoo for greasy hair is a great, alternative way to update your style on the go without damaging your hair or putting stress on your scalp.”
Rita Hazan, Sunsilk Co-Creator and Colour Expert, helped co-create the Sunsilk Refreshing Dry Shampoo for coloured hair. “Frequently shampooing your hair after dyeing it can cause the colour to fade quickly,” she says. “Using Sunsilk’s dry shampoo in between washes allows you to shampoo your hair less frequently, keeping your hair colour looking healthy and vibrant!”
The Sunsilk Refreshing Dry Shampoo range can be found in all major supermarkets across the UAE starting at AED17 for 100ml aerosol bottle and AED25 for 200ml.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.