By The Beauty Hub  |  March 5th, 2015  |  Brands,News

New Wonder’full Wake Me Up Mascara with Vitamins & Cucumber is Rimmel’s first eye-awakening mascara that delivers clump-free lash volume, amazing lift and length. Eyes look revitalised and energised.

Wonder’full Wake Me Up Mascara is like an energy boost for lashes – hiding tell-tale signs of that all-night party. Its exclusive formula with vitamins and cucumber extract, helps lashes feel beautifully conditioned throughout the day. Whilst its light, fresh scent gives an added ‘feel good factor.’ Don’t just look awake; feel awake.

Creating a bold, wide-eyed look just got easier thanks to the mascara’s Precision Brush that’s shaped to the lash-line to push lashes up and out. Its soft, lash-hugging fibres smoothly wrap each and every lash with defined, eye-opening volume, lifting and stretching them from root to tip without clumps.

Rimmel Wonder’full Wake Me Up Mascara’s sleek, twisted, green metallised pack colour reflects the cucumber-fresh, vitamin-charged formula, whilst zesty orange lettering adds an energetic vibe.

With her non-stop jet-set lifestyle, Kate Moss is the perfect ambassador for Wonder’full Wake Me Up Mascara. The epitome of British cool, Kate works an edgy rock chick look in the high-energy TV ad campaign. Before dynamic shots of a ringing alarm clock, exploding pillow and chiming Big Ben, she asks if we’re “Ready to Wake Up?” The answer is undoubtedly yes! Totally electrifying!