COLOR RITUAL BREATHE-IN NAIL POLISH THE REGION’S FIRST INNOVATIVE BREATHE-IN NAIL POLISH

By The Beauty Hub  |  April 26th, 2015  |  Company News,News


Wow by Wojooh has created a striking collection of 30 breathe-in nail polishes to create funky, high fashion looks. Color Ritual Breathe-in Nail Polish is a unique, porous chip-resistant formula that allows your nails to breathe while delivering a gorgeous glossy or edgy matte finish depending on which anti-chip topcoat you choose, you can swap your nail colour as often as your outfit.

The nail polish is enriched with a UV filter to prevent dis-colouration and yellowing and you can choose from a mix of lacquered, pearly, metallic and sparkly shades.

With so many fabulous possibilities, the choice really is yours: for a vibrant hue, you can’t go wrong with Berry Stain, this hot pinky lacquer will add a summery cheer to your hands. Or go with Red Pride, it is the freshest colour to pick if you want to boost your tan. For something slightly more dramatic, opt for Midnight Majlis; it will add an eye-catching edge to your look. Whatever your ritual, Color Ritual Breathe-in Nail Polish will give you a long-lasting mani with colours to shout about.

Key Features:

  • An exciting collection of 30 breathe-in polishes boasting high pigment shades, brilliantly conceived to let moisture, water and air pass through to the nails.
  • A moisturising, long-lasting formula that protects nails from chipping and applies evenly without streaking.
  • Offers a smooth and easy application leaving nails drenched in eye-catching colour.
  • Formulated without toluene, formaldehyde, phthalates or camphor.
  • Contains UV filter to prevent dis-colouration and yellowing.
  • Made in France.

Tips and tricks from the beauty experts:

  • Use a base-coat that doubles as both base and shiny topcoat.
  • Roll the bottle between your palms before application to mix the components. Don’t shake it!
  • Don’t paint right up to the cuticle to avoid seeping.
  • Apply your favourite topcoat for a matte or shiny effect to suit your mood and outfit.

Not tested on animals and containing no animal-derived ingredients, Color Ritual – Breathe-in Nail Polish is now available exclusively at Wojooh outlets across the Middle East.

Price:  AED55.

To complement the breathe-in nail polishes, Wow by Wojooh has also launched its new Color Ritual Instant Nail Polish remover. With its quick and easy clean, this acetone-free remover’s main benefits include an exquisite freshly cut rose scent and contains sweet almond oil and Vitamin E. Ditch the polish with just a twist of the finger by placing your nails on a sponge and swirling it for a few seconds.

Price: AED55.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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