By The Beauty Hub  |  April 19th, 2015  |  Company News,News

Japanese skincare brand SK-II is a must-have for women seeking crystal clear skin. Naturally derived from a unique yeast strain, the label’s wonder ingredient Pitera helps to maintain your skin’s natural ability to renew itself, resulting in a smooth, radiant and wrinkle-resilient complexion.

The fascinating story behind the brand originated many years ago in Japan by a chance observation; it was there that scientists noticed that, while the elderly workers in a factory had wrinkled faces, their hands had remained remarkably soft and youthful.

Following years of in-depth research, these scientists managed to isolate the miracle ingredient Pitera – a naturally-derived liquid extracted from the yeast fermentation process. Since its discovery in the 1970s, Pitera has earned a stellar reputation as a powerful ingredient for skin, transforming it across the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience to crystal clarity. Skin experts at SK-II go to great lengths to ensure every drop of Pitera produced is of optimal quality.

A perfectly controlled process (unchanged for over 30 years) and stringent protocols are designed to provide only the most ideal environment to cultivate the natural derivation of Pitera, a testament to the uncompromising dedication that goes into crafting this precious ingredient.

Today, SK-II with Pitera has become a special secret shared by celebrities such as Cate Blanchett, as well as countless other women who believe that beauty is transformative – as skin changes, feelings change and life changes.

SK-II continues to deliver crystal clear skin through well-loved products including the Facial Treatment Essence, Essential Power Cream, and the Cellumination Essence.

The new SK-II counter is located in the Beauty Department on the Ground Floor at Bloomingdale’s Dubai, The Dubai Mall.