By The Beauty Hub  |  April 19th, 2015  |  Company News,News

Japanese skincare brand SK-II is a must-have for women seeking crystal clear skin. Naturally derived from a unique yeast strain, the label’s wonder ingredient Pitera helps to maintain your skin’s natural ability to renew itself, resulting in a smooth, radiant and wrinkle-resilient complexion.

The fascinating story behind the brand originated many years ago in Japan by a chance observation; it was there that scientists noticed that, while the elderly workers in a factory had wrinkled faces, their hands had remained remarkably soft and youthful.

Following years of in-depth research, these scientists managed to isolate the miracle ingredient Pitera – a naturally-derived liquid extracted from the yeast fermentation process. Since its discovery in the 1970s, Pitera has earned a stellar reputation as a powerful ingredient for skin, transforming it across the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience to crystal clarity. Skin experts at SK-II go to great lengths to ensure every drop of Pitera produced is of optimal quality.

A perfectly controlled process (unchanged for over 30 years) and stringent protocols are designed to provide only the most ideal environment to cultivate the natural derivation of Pitera, a testament to the uncompromising dedication that goes into crafting this precious ingredient.

Today, SK-II with Pitera has become a special secret shared by celebrities such as Cate Blanchett, as well as countless other women who believe that beauty is transformative – as skin changes, feelings change and life changes.

SK-II continues to deliver crystal clear skin through well-loved products including the Facial Treatment Essence, Essential Power Cream, and the Cellumination Essence.

The new SK-II counter is located in the Beauty Department on the Ground Floor at Bloomingdale’s Dubai, The Dubai Mall.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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