By The Beauty Hub  |  April 15th, 2015  |  Company News,News

L’Oréal Elvive’s two new products in the oil replacement category are tailored for Arab women in the GCC.

L’Oréal Elvive Total Repair 5 with Prokeratine and Ceramide, is a repairing oil replacement for damaged hair and L’Oréal Elvive Arginine Resist is formulated with Arginine protein for weak hair with a tendency to fall. Both products are a unique formula of cream infused with oil, a scientific blend rich in nutritive properties to pamper and care for hair.

When external factors like humidity, heat, harsh water damage hair, causing it to fall and become dull or rough with split ends, new L’Oréal Elvive Total Repair 5 comes to the rescue. Its cream infused with oil formula instantly fixes the five signs of damage, leading to hair that’s stronger, smoother and shinier, with repaired ends.

New L’Oréal Elvive Arginine Resist is the first cream infused with an oil formula that has been created especially for weak hair that lacks essential nutrients. When the hair bulb becomes malnourished, the hair has a tendency to fall. New L’Oréal Elvive Arginine Resist nourishes the bulb, restructuring its fibre and helping the hair to grow stronger, thereby controlling hair fall.

Speaking out on the new products, Arwa says: “The new products are just fantastic! Now there’s absolutely no reason why every Arab woman can’t have the stunning hair they’ve always dreamed of. Just add Elvive to your haircare routine to discover how its oil replacement range can create wonderful results for your crowning glory!”

L’Oréal Elvive’s Extraordinary Oil’s benefits include: an amazing smoothness that fights hair frizzes and humidity, the delivery of a natural, nourishing shine and a velvety soft texture while protecting against heat damage at temperatures of up to 230C. This makes it ideal for the region, as a product developed solely to meet the beauty concerns of Arab women in the Middle East.

The L’Oreál Elvive range is available at select supermarkets in the UAE.


L’Oreál Elvive Extraordinary Oil Nourishing Oil Replacement – AED18.50.

L’Oreal Elvive Total Repair 5 – AED18.50.

L’Oréal Elvive Arginine Oil Replacement – AED18.50.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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