DOVE INTRODUCES NEW RANGE OF FACIAL CLEANSERS

By The Beauty Hub  |  May 12th, 2015  |  Brands,News


In order to maintain healthy, hydrated skin, moisturising while cleansing is critical. Dove is introducing a new range of Facial Cleansers that deliver a deep clean to facial skin whilst also moisturising.

The new Dove Facial Cleansers contain breakthrough technology, called NutriumMoisture™ that cares for surface skin 10 layers deep. By doing so, it replenishes facial skin with moisture and nutrients during the cleansing process, leaving the skin beautifully plump.

The new Dove Facial Cleansers range caters for all skin types and needs. All contain NutriumMoisture™, which acts as a unique, intense beauty serum by making the skin look and feel beautifully plump.

Dove has a rich heritage in cleansing and caring for the skin and has now discovered how to offer more care whilst you cleanse. Only the new Dove Facial Cleanser range is formulated with patented technologies NutriumMoisture™ and DEFI which, when combined, are clinically proven to repair cleansing damage. Only Dove restores skin’s natural moisture by preserving both proteins and lipids.

The range includes the following variants:

  • Mild cleansers: for deep nourishing and moisturising.
  • Beauty Moisture: for moisturised, fine-textured skin.
    • Inner Glow: for radiant and glowing skin.
    • Soap based: for deep cleansing and moisturising.
    • Deep Pure: for deeply cleansed pores and smooth skin.

NutriumMoisture™ technology:

  • Acts like an intense beauty serum to leave skin noticeably plump, soft and smooth with every wash.
  • Addresses the needs of both proteins and lipids, preserving them both during cleansing.
  • Combines key components and benefits of DEFI (Directly Esterified Fatty Isethionate) technology with a new, unique, moisturising complex.

Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, commented: “Dove has been at the forefront of research and breakthrough cleansing technology since the brand’s inception. Now, Dove is once again bringing ground-breaking technology to the facial wash category with NutriumMoisture™ a new, unique moisturising complex that penetrates deep beneath the surface layer of the skin. The results to the skin on daily use and over time are impressive.”

Dove Facial Cleansers will be available in all major supermarkets across the UAE.

Price:  Starting from AED24.

For more information visit Dove Gulf.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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