THE NEW ANGEL STAR HAS TAKEN SHAPE
By The Beauty Hub | May 10th, 2015 | Company News,News
Born from the hands of the Mugler Studio designers, this three-dimensional star captures light with its countless facets, creating unprecedented surprise effects.
This is a true Mugler star: at first glance, it seems simple yet with a closer look it reveals its complexity. Its sophisticated structure and asymmetry create impressive glints, as if it had been sculpted from light.
“At Mugler, we don’t talk in terms of bottle design; we work around the idea of an object that tells a story. Above all, a Mugler bottle is imagined and designed like a sculpture. In addition, its level of sophistication and beauty makes it a work of art. We imagined this new star as if we were launching Angel for the very first time. Our starting point was the ‘flat’ nomad star (25 ml and 50 ml), emblematic of the line, and we’ve propelled it into the future. This is why it has a unique perspective and why the volume breaks with the line’s institutional codes”.
“We wanted a star that would pay tribute to the celestial dimension of Angel, one that would free itself from the laws of gravity. This star belongs in the sky; this is why it has not been designed with a specific ‘bottom’. It can be placed on any of its facets. This is why it defies the laws of gravity. In fact, amongst ourselves, we named it ‘Gravity’. In couture, as in perfume, Thierry Mugler has always worked with multiple visions of women, always with flattering and positive profiles. These visions also inspired us in our work to create a new star. We can say that the numerous facets of this star are like the reflections and many facets of the feminine persona”.
Stars, the emblematic symbols of Angel, are more than just perfume bottles. Guided by a desire for perfection, they are works of art designed like jewels. They are sculpted blue diamonds with five asymmetrical points. Their unique design combines a tension and opposing elements that echo the fragrance itself: faceted blue glass confronting the sparkle of shiny metal.
This new star joins the collection of Angel bottles, whose secret is known only to Thierry Mugler. This design House is the only who has designed a collection of star bottles with very different shapes. Why is this special? Because it sets off the fragrance contained in the bottle and wraps it in a blue-tinted dream. This celestial colour is the Angel signature, evocative of cosmic immensity and mystery.
For Angel, nearly every scent has its distinct star and each one can be refilled. Never seen before!
Impossible to part with an exceptional Mugler bottle this is true of all Angel stars. For this reason, they can be filled again at the Parfums Mugler Source or using the line’s Eco-Source refill.
Part of the Mugler brand’s eco-responsible approach, this simple act gives new value to the bottle and enhances its aesthetic dimension. It also promotes a special relationship between the customer and beauty advisor at the point of sale. The advisor cares for the precious bottle while offering tips on the best way to perfect the perfuming ritual using the complementary “Angel Les Parfums Corps” line.
Initiated in 1992 for the launch of Angel, the Source revives the centuries-old tradition of refilling a treasured perfume bottle and is a bold, innovative interpretation of the nineteenth century principle of perfume fountains. Unlike discarding the bottle or purchasing an identical one, refilling gives it new life.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.