By The Beauty Hub  |  June 24th, 2015  |  Brands,Editors Pick,News

When it comes to the new must-have in cosmetics, from lips, to shadows, and nails to face, matte is where it’s at!

Gone are the thick, flat mattes of before. Instead, it’s time to celebrate the red-hot-right-now trend of modern mattes! Sleek, transparent, light and breathable these modern mattes, from L’Oréal Paris’s new Infaillible collection, are all about letting your skin breathe and your face live.

Infaillible Mattifying Foundation redefines what it means to wear matte, with a sleek, pristine matte without the flat that lasts. Infaillible’s 24 hour matte technology creates a revolutionary formula that, for the first time, offers a super gliding, ultra soft, melting fluid emulsion which consists of one third water for maximum comfort. It absorbs excess oils in an instant, as well as through the day, while creating an even tone and a smooth finish.

The result is incredible product performance, with Infaillible 24-hour Matte Mattifying Foundation resisting the effects of heat and humidity for up to 24 hours. This makes it an ideal choice for women in this region, to keep their skin looking flawless through extreme weather conditions. It is available as a long lasting Matte Finish for all skin types.

There are 9 shades to choose from, one to suit all the different skin tones in the region. Infaillible also comes with a complementary powder that stays on for 24 hours, to give your face that beautiful finish.

L’Oreal’s spokesperson, singer and TV host Arwa says: “Infaillible is my go-to secret to create a sleek, modern, long-lasting matte finish look that suits my busy lifestyle. Infaillible never fails me, and I find its matte finish just amazing!” Put your best face forward, with a beautifully modern matte that lasts, only from L’Oréal Paris.

Get the Infaillible 24 Hour Look

  1. Prime your face by applying little dots of the Priming Base on bare skin. Smooth onto skin in an outward motion to enhance the foundation’s make-up results.
  2. Unify by smoothing Mattifying Foundation onto skin in a rolling motion for flawless coverage.
  3. Apply Infaillible matte revolutionary powder for a perfect finish.


L’Oréal Paris Infaillible 24Hour Mattifying Foundation – AED95.

L’Oréal Paris Infaillible 24Hour Priming Base – AED89.

L’Oréal Paris Infaillible 24Hour Powder – AED105.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

RSS Facebook Twitter LinkedDin pinterest google+

Newsletter Signup


Recent Job Vacancies

Article Categories

  • This Month's Poll

    Who is the first person you turn to when you need to talk?

    View Results

    Loading ... Loading ...
  • Follow The Beauty Hub on bloglovin