June 11th, 2015  |  Brands,Editors Pick,News

Chanel reveals its new ad campaign for Chance Eau Vive, the latest addition to the Chance fragrance line. Pursuing his long-standing collaboration with the House, Jean-Paul Goude has once again used his creativity and imagination to enrich the fresh and playful world of Chance with his touch of fantasy and talent for allegory.

Fun filled and energizing, the film is slated for worldwide release on June 10 in 15- and 30-second formats. To celebrate the arrival of this new fragrance to the Chance family, Jean-Paul Goude imagined the story of a bold and strong- willed young woman who wants to be on the Chance girls’ team. Looking for fun, friendship and a good challenge, she has to prove that she too can take her chance and win.

The scene takes place in an imaginary bowling alley. A young woman grabs a bottle of Chance Eau Vive, and throws it down the lane before the astonished eyes of the other three, who are equally determined to win. Strike! She succeeds and celebrates her win. The four women then take another chance, all together: the group has welcomed its newest member.

Chance Eau Vive is a radiant and vivifying creation bursting with energy, a fragrance that one gives wings and the momentum to fly, like the extraordinary vitality that drives those who dare to take their chance. With its floral-zesty accord, it makes the perfect addition to the Chance line of feminine and elegant fragrances.